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"WTF is" is a podcast series where Nikhil Kamath hosts friends and industry experts and holds casual yet intellectually stimulating conversations. The podcast covers a broad range of topics of particular current relevance, including technology, social media, renewable energy, electric vehicles, philosophy, gaming, psychology and more.
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There seems to be a preconceived bias about the real estate ecosystem in India. With this episode, we aim to dive into the nuances that explain the complexities of the business. And who better to explain it than Irfan Razack from Prestige Group, Nirupa Shankar from Brigade Group, and Karan Virwani from WeWork & Embassy. We deep dive into family bus…
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Diving deep with India's real estate titans who collectively shape over 100 million sq. ft. of prime property.I probe Irfan, Nirupa, and Karan on navigating a $200 billion industry through economic shifts and tech disruptions.From innovative funding strategies to sustainability challenges, uncover the blueprints behind their empires in this candid …
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Psychology believes that you start telling yourself you’re passionate at something when you realise you’re better at that something - same logic for talent? How important is it to be talented but also be “relevant” in the industries that seem cool to be in?In this episode of ‘WTF is’ Podcast, we have Kriti Sanon, KL Rahul, & Badshah - who chose car…
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India has had a long, colourful, and mixed history with Liquor over the centuries, with ancient fermented drinks and traditional liquors like feni and toddy. India today, holds the third-largest market for alcoholic beverages globally, which is remarkable given the challenging business environment of red tape-ism, varying excise duties across state…
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India holds the third-largest market for alcoholic beverages globally. Despite it being such a big market, it is said to be one of the tougher industries to enter and sustain, given the complexities. There is also this misconception that making a lot of money in the liquor industry is easy, but what seems to be less apparent is the red tape-ism.. v…
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Data suggest that young folks under the age of 30 are spending a lot more time on social media and gaming and less time on TV and physical sports. In this episode, we have the CEO of Nazara Technologies,Krafton India and Lila Games, leaders in the Indian gaming space. We also have Animesh Agarwal (8bit Thug), a protagonist of the Indian gaming Indu…
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Virtues required to build a business today seem to have become a cliché. What often gets lost in the cracks are the subtle nuances that actually make or break a business. The importance of risk-taking and the power of a contrarian mindset in running a successful venture requires far more than mere intellect. Founders of OYO, Mama Earth, and Rare Ra…
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Atmospheric carbon dioxide concentrations have surged from 290 ppm in the 1870s to 421 ppm in 2022, exceeding the safe limit of 350 ppm and reaching the highest levels in millions of years.Featuring insights from experts like Sunita Narain, Mirik Gogri, Bhumi Pednekar, and Navroz K Dubash, we explore the impacts of climate change and the implicatio…
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Building an EV company isn’t easy. For context, assembling battery packs requires companies to adhere to manufacturing standards even higher than 6 Sigma. But that's not all; it also involves sourcing resources like lithium and cobalt, developing charging infrastructure, addressing range anxiety, and much more.In this episode, we delve into the wor…
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India is in the early stages of EV adoption. The adoption of two-wheelers is below 10%, whereas it's significantly higher for three-wheelers. For a market as large as India, there are significant opportunities. This episode is a deep dive into the EV ecosystem in India. Apart from building an EV, we also explore the ancillary opportunities in this …
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A few years ago, who could've guessed where we'd be with algorithms, platforms, or the explosion of short-form content? Today, we've got some of the top content creators to help you navigate the ever-changing world of content creation.In this one, Tanmay Bhat returns to the podcast for the 3rd time! He's worn many hats over his long journey, from a…
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Whether you are an entrepreneur, a professional, or an aspiring full-time content creator, building an influence is of utmost relevance today.And in the world of content creation, there's no fixed formula. We see Ranveer covering topics like spirituality, politics, and mythologies, Tanmay’s videos are light-hearted and comedic, Prajakta making ordi…
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It’s easier to set up an arms factory than to sell a sandwich or a drink. This reflects the hidden complexity the restaurant world possesses.As Indians we are culturally inclined to want options when it comes to our food, we go to multicuisine restaurants with our families, cafés with our work friends, fine dining for our dates, and pubs with our f…
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Opening a restaurant or a cafe is no less than a gamble. Roughly 60% of them shut down in the first year. This podcast is here to help dissect the food industry with the owners of Le15, SOCIAL, Farzi Cafe, Masala Library, Smoke House Deli, BOSS Burgers, Pa Pa Ya, and more. Stay tuned for an episode where Riyaaz Amlani, who made cafe culture big in …
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It's easy to start in India but very difficult to scale in India.This 3.5-hour podcast will cover everything you need to know about scaling a fashion, beauty, or home brand from zero to the first 20 crores, and then to 100 crores and beyond.We have the most requested podcast guest - Kishore Biyani BACK to drop some knowledge bombs. We also have Raj…
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Failure to understand the aspirations, behaviors, and values of the target market can be detrimental to the long-term success of brands. Kishore Biyani, Ananth Narayanan, and Raj Shamani will shed light on how brands bridge the gap from conversation to conversion successfully in their own ways. Anyone building a brand in the fashion, home, and beau…
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Roughly 60% of the Indian population is under the age of 30 and hence the coolness funnel tends to be top-down. This is the segment that everyone will be building for. The consumption trends and behavioral patterns we hear here from these 4 accomplished people will likely remain relevant over the next decade.We have Navya - who's an unlikely ground…
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Roughly 60% of India's population is under the age of 30. To cater to the next generation, we brought together these four young high achievers - Navya Naveli, Zepto Brothers, and Tara Sutaria to provide nuanced insights into the future trends and the impact of a top-down approach to influence.For those seeking to develop solutions or build products…
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In this episode, we bring marquee investors, the OGs of the venture world. Learn what venture capital is, what works and what doesn't, and their learnings from many decades of funding the startup ecosystem in India.I am sure it will be as insightful as an entire college semester for many. So do feel free to grab your notepad to soak up all the know…
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In this episode, we bring in marquee investors, the OGs of the venture world. Learn what venture capital is, what works and what doesn't, and their learnings from many decades of funding the startup ecosystem in India.#NikhilKamath: Co-founder of Zerodha, True Beacon and GruhasFollow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Instagram htt…
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Whether you're creating content, avidly consuming it, or believe you're untouched by its influence - you have a tremendous impact on the content industry. With this erudite episode, dive into the dynamic world of entertainment.It was a pleasure to sit with the three masterminds operating behind the curtains of the streaming, multiplex and talent in…
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Kiran Mazumdar Shaw, the brilliant founder of Biocon and a true trailblazer in the biotech industry. We talked for two hours straight, diving into her 40-year journey in biotech and her life beyond business.In my eyes, she is a testament to woman entrepreneurs in India; no one else comes close.Kiran is not just an inspiration to me professionally b…
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From modest beginnings to an industry trailblazer, Kiran demonstrates her unfiltered, raw, bold self and offers a behind-the-scenes look at the difficulties she encountered while establishing a ground-breaking biotech company in India. She reveals honest entrepreneurial thoughts and tales that she has never divulged before.They go in-depth on Kiran…
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Forget what you've heard about sacrificing your health for career success! Our panellists are here to challenge that notion and drop some truth bombs.We've got the incredible Suniel Shetty, who's absolutely killing it at 60! Then there's Nithin, a total fitness junkie, and let's not forget about Mukesh Bansal, the mastermind behind one of India's l…
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What do they all have in common? A passion for health and well-being! They share their personal stories on how fitness helped their careers, whether it be as an action hero in Bollywood, as a serial entrepreneur or building a bootstrapped company attending meetings for hours on end.This podcast aims at sharing practical tips that will help you kick…
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Get ready for a gripping episode all about the EdTech revolution.. We've got Gaurav and Ronnie, the masterminds behind EdTech, joining forces with Jay, who went to the best colleges, and Nikhil, who went against the college tide. Don't miss out on this discussion, where we'll uncover the magic of personalized learning, gamification, and supercharge…
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Is the Education system undergoing a New Era of change? Is there a need for change? Is it for the better?With their contrarian views and diverse backgrounds, titans of their industry share their opinions.This conversation promises to challenge your perspective on traditional learning systems.Nikhil Kamath - Co-founder of Zerodha, True Beacon and Gr…
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OpenAI’s ChatGPT has taken the world by storm since it was made publically available. It promises to revolutionise the way we work, in sectors from finance, to medicine, law and media. But without a clear understanding of the full potential and consequences of this technology, are we sleepwalking into disaster? AI expert Varun Mayya seems to think …
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The art of selling isn’t simple, but Kishore Biyani - the legendary ‘father of modern retail’ in India; Vidit Aatrey - Co-Founder of the $5 billion dollar e-commerce company Meesho; and Sujeet Kumar - Founder of the B2B industry leader Udaan - make it look easy. They don’t always agree, though...Expect raw, in-depth, and sometimes heated insights i…
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EP #3 - OFFICIAL TRAILER The internet has changed almost every aspect of our lives, including retail. Indian e-commerce is one of the fastest-growing and most exciting markets in the world. No punches are pulled as 3 generations clash: Kishore Biyani - the pioneer and father of modern retail, Sujeet Kumar - the seasoned industry pro, and Vidit Aatr…
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Tune in for an exclusive and revealing conversation about all things social media. India's top social media innovators discuss their personal journeys, the psychology and the future of social media. Along the way, they wonder, is traditional media dead? Is social media making us unhappier every day? Am I better off just throwing my phone away?Find …
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The Metaverse can get confusing from #virtualreality to NFTs, Unreal engine and virtual #influencers. Dive into these topics and much more as Nikhil is joined by 3 social media titans in their quest to understand whether the #Metaverse is the future or a fad. #NikhilKamath - Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here:- Twitter…
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EP #1 - OFFICIAL TRAILER EP #1 - OFFICIAL TRAILER Ever wondered, “what exactly is the Metaverse”? You’re not alone. Welcome to the first episode of "Unedited with Nikhil Kamath", in which Nikhil and the star-studded panel of guests will discuss life, the future of media and the complexities and confusion of the Metaverse - game-changing or nonsense…
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