EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.
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Go Behind The Numbers for What Matters Most In Business. It’s an axiom in business that ”you can’t manage what you can’t measure.” Business performance and business valuation is all managed by the numbers. While Dave has spent a great deal of time ’inside’ the numbers, he has learned that the real stories and lessons-learned occur ’behind the numbers.’ Join business valuation expert and best-selling author, Dave Bookbinder and his guests as they go Behind The Numbers to understand what matte ...
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”Behind the Numbers: Reimagining Retail” delves into retail’s convergence with every part of our lives and every part of the digital media ecosystem—from retail media and social commerce to the relationship between digital and physical commerce. Host Sara Lebow sits down with analysts from the Insider Intelligence retail desk to discuss the most interesting trends in retail and ecommerce today.
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We love Football...and cards! Each week we breakdown the action in the NFL through the context of the sports card hobby.
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“Behind the Numbers: The Banking & Payments Show” is a semi-monthly podcast covering the landscape of digital banking, cryptocurrency, fintech, payments, insurance, and more. Hosted by Rob Rubin, general manager, financial services at Insider Intelligence, the show features analysts from the Insider Intelligence financial desk as well as guests from the financial services world.
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“Behind the Numbers” is a podcast of the United Nations Department of Political and Peacebuilding Affairs (UN DPPA) on the meaningful participation of women in peacemaking efforts. Episodes include conversations with peacemakers and decision-makers on the challenges and opportunities of the UN’s women, peace and security (WPS) agenda. Launched on the 20th anniversary of Security Council Resolution 1325 in 2020, the series continues to the present day. The views expressed in the series are th ...
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Climate change is the most important issue of our time. We’ve all heard that it poses an existential threat to our species and that it is already changing our planet in unprecedented ways, but with so many numbers – from parts-per-million of atmospheric CO2 to the now-famous ‘1.5°C red line’ of the Paris Agreement – we know that it can be confusing. Our new podcast “Climate Change: Behind the Numbers” helps listeners make sense of the complex topic of climate change. Each episode, we will ta ...
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Behind the Numbers - Special Edition Episode: The Creator Era: How Creators Are Redefining Media, Marketing and Commerce | Oct 12, 2024
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On today's special edition episode of the Behind the Numbers podcast, eMarketer analyst Jasmine Enberg and Yahoo Finance Senior reporter Alexandra Canal discuss the creator economy during "The Creator Era: How Creators Are Redefining Media, Marketing and Commerce" at the 2024 NAB Show NY. Follow us on Instagram at: https://www.instagram.com/emarket…
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People Are Assets Not Expenses: The True Value of Human Capital - Dave Bookbinder
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** This is a special episode of Behind The Numbers and the format is different than the usual BTN episode. This is the audio from a short TedEx style talk that was recorded at the Finance Innovation and Excellence (FInEx) Summit 2021. ** What if I told you that a company's most valuable asset isn't even recorded on a financial statement? Every CEO …
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The Weekly Listen: What AI Will Be Capable of in 2030, a New Way to Search by Filming Video, and More | Oct 11, 2024
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On today's podcast episode, we discuss the different futures AI could usher in, what Amazon’s store strategy should be, if searching with video will catch on, the impact of instant AI video generators, how many Americans drive an electric car, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian …
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The Daily: Google vs. The World—Are ‘AI Overviews’ Driving Growth, is Google’s Hold on Search Starting to Loosen, and More | Oct 10, 2024
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On today's podcast episode, we discuss how much Google’s ‘AI Overviews’ can drive ad revenue for the company, which platform is most likely to chip away at its search lead, and what will be the most likely outcome from its antitrust trials. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Daniel K…
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Reimagining Retail: How Retailers and Brands Can Avoid Leaving Revenue on the Table Throughout the Purchase Funnel | Oct 9, 2024
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On today's podcast episode, we discuss the places throughout the purchase funnel where retailers and brands are leaving revenue on the table. Listen to the conversation with our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Sarah Marzano. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsors…
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The Banking & Payments Show: AI Risks to Banks | Oct 8, 2024
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In today's episode of The Banking & Payments Show podcast, we will be discussing the potential risks that AI poses to financial institutions. In the 'Headlines' segment, we will examine an article from BBC.com titled "Could AI Trading Bots Transform the World of Investing," which discusses risk-related issues such as AI bots making financial decisi…
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The Daily: How Generations Spend Their Digital Time—Gen Z Smartphone Time, Millennials on Social Media, and More | Oct 7, 2024
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On today’s podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson. Follow us on Instagram at: https://www.instagr…
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The Weekly Listen: Why Folks Think Meta’s Orion Smart Glasses Are the Future of Computing, Amazon Gets Into Live News, and More | Oct 4, 2024
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On today's podcast episode, we discuss why a surprising amount of people think Meta's Orion smart glasses are the future of computing, whether people will turn to Amazon for live news, what's happening to the middle of the market, why screensaver ads can have a significant impact, who was the richest American in history, and more. Tune in to the di…
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The Daily: What Could Happen Now That California Just Vetoed a Huge AI Safety Law and What’s Next for OpenAI? | Oct 3, 2024
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On today’s podcast episode, we discuss the impact of California not signing a controversial AI bill into law, what to watch for next in terms of state or federal AI rules, and how OpenAI is evolving after some high profile departures and a pivot towards a for-profit business model. Join host Marcus Johnson, along with analysts Jacob Bourne and Grac…
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Reimagining Retail: How Retailers Are Using GenAI and When They Should Absolutely Not Use It | Oct 2, 2024
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On today's podcast episode, we discuss the implementation challenges of GenAI, how smaller retailers should be playing with it, and when you should not use GenAI. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsors…
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The Leadership Contradiction - Traycee Mayer
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In this episode, we dive deep into the essence of leadership with certified executive coach and author, Traycee Mayer. Traycee discusses her book, The Leadership Contradiction: Choosing a Path of Love and Kindness, and shares her journey of discovering that leading with empathy and respect yields superior results. Traycee recounts the pivotal momen…
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The Daily: How News Consumption Habits Are Changing—Will WhatsApp Emerge As a Hub, How Many People Use TikTok for News, and More | Oct 1, 2024
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On today’s podcast episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Join host Marcus Johnson, along with director of reports editing Rahul Chadha and vice president of media, content, and strat…
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Around the World: What Ads Have Been Banned in Different Countries and How Much Do Advertising Bans Work? | Sep 30, 2024
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On today’s podcast episode, host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man-Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportu…
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The Weekly Listen: Brand Logos You Can Feel, Can Amazon’s New “Shark-Tank”-Style Show Catch On, and More | Sep 27, 2024
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On today's podcast episode, we discuss how haptic logos could change the game, if retailer game shows might catch on, whether J. Crew's print catalog reboot is a good idea, Peloton's next move, what folks are actually doing when "working" from home, and more. Tune in to the discussion with host Marcus Johnson, our vice president of content Suzy Dav…
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The Daily: AI Models That Can “Reason”, The Push to Invent a New AI Device, and The Possibility of “Safe SuperIntelligence” | Sep 26, 2024
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On today’s podcast episode, we discuss what to make of former Apple Chief Design Officer Jony Ive working on a new AI device, what an AI model with “reasoning abilities” can actually do, and whether Ilya Sutskever’s new AI startup can create safe superintelligence. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the…
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Reimagining Retail: The Unofficial Most Interesting Retailers List (September) | Sep 25, 2024
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On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who…
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The Power of Mindset in Entrepreneurship - Victoria Yampolsky
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In this episode of Behind the Numbers, I'm pleased to welcome Victoria Yampolsky, who is the president and founder of the Startup Station. Victoria shares insights on how a positive mindset can lead to better outcomes, even in challenging situations like receiving negative feedback from investors. She highlights the importance of mindset training, …
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The Daily: Very Specific 2024 Predictions (Fall edition) Part 2—Why ByteDance Will Sell TikTok, A Kids Online Safety Law, and a Dish/DirecTV Merger | Sep 24, 2024
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In part two of this two-part podcast episode, we discuss why China and ByteDance might blink and sell TikTok to a US company, why a law around children's online safety will get passed, and what will happen if Dish Network and DirecTV merge. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell, and Max Willens…
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The Daily: Very Specific 2024 Predictions (Fall Edition) Part 1—Rejecting GenAI, Chrome’s Consent Workflow, and Tubi Ascends | Sep 23, 2024
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In part one of this two-part podcast episode, we discuss some medium-term predictions that are too specific to be 100% certain about but could still come true, including: why the sentiment towards GenAI might turn, what to expect from Google’s new consent workflow now that it is not phasing out third-party cookies from Chrome, and why Tubi might be…
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The Weekly Listen: What Happens if TikTok Is (or Isn’t) Banned in the US, What Marketers Get Most Wrong About Consumers, and More | Sep 20, 2024
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On today's podcast episode, we discuss what would happen if TikTok is (or isn’t) banned in America, what marketers get most wrong about consumers, will AI smartphones be impactful right out of the gate, will most companies eventually ask employees to be in the office five days a week, the world's favorite drinks, and more. Tune in to the discussion…
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The Daily: Google’s Digital Ad Tech Antitrust Trial—The DoJ’s Case Against Them and The Search Giants Defense | Sep 19, 2024
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On today's podcast episode, we discuss what’s going on with Google’s digital advertising technology antitrust trial, the Department of Justice’s (DoJ) case against them, Google’s best defense, and what happens if the DoJ wins. Tune in to the discussion with host Marcus Johnson, senior director of Briefings Jeremy Goldman, and our analyst Evelyn Mit…
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Reimagining Retail: Gen Z’s Path-to-Purchase—What Most Folks Get Wrong About Them and How Social Media Influences In-Store Behavior | Sep 18, 2024
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On today's podcast episode, we discuss what people get wrong about Gen Z’s path-to-purchase, their relationship with stores, and how they differ from millennials. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Paola Flores-Marquez. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sp…
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Balancing Acts in Business and Life - Dr. Andrew Temte
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Welcome to another episode of Behind the Numbers with your host, Dave Bookbinder. In this episode, Dave welcomes a special guest, Dr. Andrew Temte, author of Balancing Act and The Balanced Business, and host of the Balancing Act Podcast. Dr. Temte shares his unique journey from being a high school dropout to earning a Ph.D. in finance and building …
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The Daily: How Generations Use Social Media—Gen Z’s Actual Favorite Platform, The One Boomers are Adopting the Fastest, and More | Sep 17, 2024
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On today's podcast episode, we discuss the social media platform that actually gets the most attention from Gen Z, why millennials are losing their native social app, the one boomers are adding to their smartphones the fastest, and more. Tune in to the discussion with host Marcus Johnson and our analyst Paola Flores-Marquez. Reports mentioned in th…
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The Daily: What to Make of Democratic Countries (Like Brazil) Banning Social Media Apps (Like X) | Sep 16, 2024
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On today's podcast episode, we discuss the significance of a democratic country like Brazil banning X, how it will impact the platform in terms of users and ad dollars, and how advertisers in America are viewing the situation. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and analyst Matteo Ceurvels. …
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The Weekly Listen: Does Facebook Actually Have a Young Person Problem, the Interactive Ads of the Future, and More | Sep 13, 2024
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On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon’s ‘Just Walk Out’ cashierless technology has found a new home, can a ‘Spotify for news’ like service work, where Americans are moving too in the country, and more. Tune into the discussion wi…
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The Daily: How Travel Is Changing—Has It Actually Fully Recovered and How Budget Airlines Are Pivoting | Sep 12, 2024
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On today's podcast episode, we discuss the travel stats that sum up how the year has gone, if a full recovery is even on the cards, and what’s next for budget airlines. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, and forecasting analyst Zach Goldner. Follow us on Instagram at: https://www.instagram.com…
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Reimagining Retail: Why So Many New Peer-To-Peer Resale Marketplaces Are Being Launched And How They Can Succeed | September 11, 2024
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On today's podcast episode, we discuss why many retailers are choosing now to launch peer-to-peer marketplaces, why consumers might choose IKEA’s resale platform versus the already established players like Facebook Marketplace and eBay, and what they need to be successful. Listen to the conversation with our analyst Sara Lebow as she hosts analysts…
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The Banking & Payments Show: Financial Media Networks | September 10, 2024
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On today’s podcast episode of The Banking & Payments Show, we discuss financial media networks, identifying what they are and why financial institutions are creating them. In the ‘Story by Numbers’ segment, we talk about how different advertisers can migrate to financial media networks based on data assets. In the ‘For Arguments Sake’ segment, we d…
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The Daily: Why the California AI Bill Matters So Much, What AI Rules Are Missing, and More | Sep 9, 2024
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On today's podcast episode, we discuss whether AI is more like cars or Google search, what's missing from the new AI bill, and what these new rules mean for the rest of the country. Tune into the discussion with host Marcus Johnson, and analysts Jacob Bourne and Grace Harmon Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponso…
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The Weekly Listen: Why Pavel Durov’s Arrest Spooked Social Media Giants, Swapping Barcodes for QR Ones, and More | Sep 6, 2024
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On today's podcast episode, we discuss if big tech executives will soon be held responsible for what happens on their platforms, whether Walmart+ is now a legitimate threat to Amazon Prime, how much swapping out barcodes for QR codes moves the needle, how early is too early for holiday marketing, why dogs tilt their heads, and more. Tune in to the …
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The Daily: What AI Should (and Shouldn’t) Be Allowed to Do in Healthcare | Sep 5, 2024
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On today's podcast episode, we discuss how physicians are thinking about AI, the specific problems in healthcare that AI is trying to solve, and what it should never be used for in the space. Tune in to the discussion with host Marcus Johnson and analyst Rajiv Leventhal. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorshi…
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Reimagining Retail: What Will Impact This Year’s 2024 Holiday Sales and Why In-store Shopping Will Be a Priority | Sep 4, 2024
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On today's podcast episode, we discuss the main factors that will impact this year's holiday sales, why shopping in-stores will be more of a priority, and how last year's mobile commerce tipping point trend will continue. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor. Follow us on Instagram…
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The Daily: Why OOH Advertising is Making a Comeback, the Potential of OOH CTV Ads, and More | Sep 3, 2024
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On today's podcast episode, we discuss what was behind the impressive first half of the year growth in out-of-home (OOH) advertising, how the medium is different from before the pandemic, the benefits of OOH TV, and what we can expect from the next few years. Tune in to the discussion with host Marcus Johnson and analyst Yory Wurmser. Reports menti…
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The Weekly Listen: How The New NBA Rights Deal Affects Networks, Viewers and Advertisers, Tapping into Consumer ‘Modes’, and more | Aug 30, 2024
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On today's podcast episode, we discuss how the new NBA media rights deal will affect all the different players, the concept of consumer modes, how much Google’s ‘AI Overviews’ will affect publishers, what will happen to X’s user base next year, the state of America’s vacation culture, and more. Tune in to the discussion with host Marcus Johnson, fo…
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The Daily: The Relationship Between Where People Spend Their Media Time and The Ad Dollars That are Trying to Reach Them | Aug 29, 2024
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On today's podcast episode, we discuss where ad dollars outweigh time spent with media, where time outweighs the ad dollars, and where the two are most closely aligned. Tune in to the discussion with host Marcus Johnson and forecasting writer Ethan Cramer-Flood. Reports mentioned in this episode: https://content-na1.emarketer.com/us-ad-spending-vs-…
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Check out new episodes of Reimagining Retail every Wednesday here, with the rest of our network of EMARKETER audio programming. You can also listen to Reimagining Retail on Apple Podcasts, Spotify, Pandora, Stitcher, YouTube, or wherever you listen to podcasts.Af eMarketer
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Reimagining Retail: The Unofficial Most Interesting Retailers List (August) | Aug 28, 2024
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On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of August. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's …
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Leadership With Common Sense - Doug Thorpe
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Today, we're focusing on leadership, a recurring theme in our discussions, and we're thrilled to be joined by Doug Thorpe, a business advisor, executive coach, and host of the show "Leadership Powered by Common Sense." Doug shares his extensive background, from his early days as a military officer to his career in banking, and ultimately his journe…
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The Daily: Why CMOs Tenure is Falling, The Main Ways the Role is Changing, and How GenAI is Helping Them Work | Aug 27, 2024
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On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss. Reports mentioned in this episode: https…
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Around the World: The Paris Olympics—Broadcast Medalists, Changing Viewing Habits, and Ad Potential for The Next Games | Aug 26, 2024
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In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the broadcast winners of the Paris Games, how Olympic viewing habits are changing, and what to keep in mind when advertising during the event. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities co…
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The Weekly Listen: Venu Sports (the Disney, Fox, and Warner Venture) Gets Blocked, How to Sell Folks on AI, and More | Aug 23, 2024
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On today's podcast episode, we discuss what happens next now that sports-focused streaming service Venu Sports has been blocked, how to get customers onboard with your AI-infused products and services, how the streaming bundle is changing, the US considering a breakup of Google to address its search monopoly, the most sought after plane seats, and …
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The Daily: AI—Are Investments Paying Off, How Is It Overrated, and Are We Approaching a Bubble? | Aug 22, 2024
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In today's episode, we discuss when big tech's AI investments will pay off, the many ways AI is overrated, and how likely it is that we are heading towards an AI bubble. Tune into the discussion with host Marcus Johnson, and analysts Grace Harmon and Gadjo Sevilla. Reports mentioned in this episode: https://content-na1.emarketer.com/earnings-report…
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Reimagining Retail: Why Starbucks is Struggling and How They Can Turn Things Around | Aug 21, 2024
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On today's podcast episode, we discuss what Chipotle has that Starbucks is trying to gain, how Starbucks can turn the ship around, and what its struggles tell us about the greater retail world. Listen to the conversation with our analyst Sara Lebow as she hosts analyst Sky Canaves and vice president of content Suzy Davidkhanian. Follow us on Instag…
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Hypernomics: The Future of Multidimensional Market Analysis - Doug Howarth
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Welcome to another episode of Behind the Numbers, hosted by Dave Bookbinder. Today, we delve into the intriguing world of hypernomics with Doug Howarth, the CEO of Hypernomics, Inc. and author of "Hypernomics: Using Hidden Dimensions to Solve Unseen Problems." Doug shares his unique insights on how hypernomics can reveal the underlying structures t…
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The Banking & Payments Show: Banks in 2030 | Aug 20, 2024
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20:35
On today’s podcast episode of The Banking & Payments Show, we do a deep dive into Maria Elm’s EMARKETER report, The Bank in 2030. In the ‘Story by Numbers’ segment, we find out how banks will promote their brands to consumers in the future. We argue nicely in the ‘For Argument’s Sake’ segment about the end of banks as we know it and if it’s true th…
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The Daily: The Other Social Media Guys—Where Pinterest is Finding Growth, Snapchat+ Provides a Bright Spot, and More | Aug 19, 2024
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18:57
On today's podcast episode, we discuss why Pinterest is growing so fast, how Snapchat is able to get more and more folks to pay for its premium service, and why people are spending increasing amounts of time on Reddit. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic. Follow us on Instagram a…
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The Weekly Listen: The Paris Olympics’ Ads and Viewership Habits, X Sues Advertisers, and More | Aug 16, 2024
41:41
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41:41
On today's podcast episode, we discuss the interesting ways folks watch the Olympics, the best (and not so best) ads from the Games, the impact of X suing advertisers, how much in-store chatbots can move the needle, how to view Disney's streaming profitability milestone, which national park most of America could drive to in a day, and more. Tune in…
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The Daily: What’s Fueling Amazon’s Ad Business, What’s Next For Its Brick-and-Mortar Plan of Action, and More | Aug 15, 2024
20:10
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On today's podcast episode, we discuss what's driving online store sales for Amazon, its outlook on brick-and-mortar, and how its ad business is continuing to outperform the market. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Rachel Wolff. Follow us on Instagram at: https://www.instagram.com/…
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Reimagining Retail: Is 'Just Walk Out' The Future of Payments, and If Not, What Is? | Aug 14, 2024
19:01
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On today's podcast episode, we discuss if ‘Just Walk Out’ technology will ever catch on at scale, how different generations respond to self-checkout, and what the next iteration of in-store payments will look like. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris. Follow us on Instagram at: h…
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