The rules for getting and keeping customers have changed. Learn how to get ahead in today’s marketplace with tips, tactics and practical advice from Fame Foundry, the trustcasting agency specializing in intelligent marketing and web development.
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775 Boost email open rates by 152 percent
2:14
2:14
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2:14
Use your customers’ behavior to your advantage.
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Feelings are the key to fueling likes, comments and shares.
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773 Don’t be so impressed by impressions
2:20
2:20
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Ad impressions are a frequently cited metric in the world of online advertising. But do they really matter?
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772 Claim a bigger piece of the mobile e-commerce pie
2:38
2:38
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Boosting your mobile e-commerce conversion rates is easier than you might think.
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771 Set a course for maximum engagement
1:39
1:39
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1:39
For maximum engagement, give your visitors content that puts them in the driver’s seat.
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770 Website sliders: Don’t fall for the flash
1:56
1:56
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While you may like the flashy good looks of your website slider, it may be sabotaging the quality of the experience for your users.
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769 Taking Instagram carousel ads for a spin
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Instagram’s new carousel ads feature offers brands a way to communicate via story rather than just snapshots.
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768 Compelling email marketing? Absolutely!
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Email marketing is a simple, cost-effective way to turn communication into conversion. There’s only one problem: Getting users to open that email. The solution? Embedded video.
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If you’re looking for a secret sauce to increase your website’s conversion rate, this simple tip could be the key to your recipe for success.
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Here’s a simple yet effective marketing strategy you can steal from the “geniuses.”
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The secret to a good cake is in the taste test. Learn how this tip can help make your new product successful.
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764 Making your conscience profitable
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Being socially conscious can be a profitable business strategy.
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Learn how this simple three-letter word can help to increase conversions.
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In a world that seems to value images over ideas, is it possible to capture and captivate an audience using nothing but words?
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761 A lab coat, thick-rimmed glasses and bedside manner
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A tip from the exam room on your website’s bedside manner.
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760 Thought leadership: Where to begin
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So you want to be a thought leader in your market niche? Here’s where to begin.
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When everyone is clamoring to be heard on social media, how can you make sure that your company’s voice will break through the noise?
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1
775 Boost email open rates by 152 percent
2:16
2:16
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2:16
Use your customers’ behavior to your advantage.
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Feelings are the key to fueling likes, comments and shares.
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1
773 Don’t be so impressed by impressions
2:13
2:13
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2:13
Ad impressions are a frequently cited metric in the world of online advertising. But do they really matter?
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1
772 Claim a bigger piece of the mobile e-commerce pie
2:28
2:28
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2:28
Boosting your mobile e-commerce conversion rates is easier than you might think.
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1
771 Set a course for maximum engagement
1:30
1:30
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1:30
For maximum engagement, give your visitors content that puts them in the driver’s seat.
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1
770 Website sliders: Don’t fall for the flash
1:48
1:48
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1:48
While you may like the flashy good looks of your website slider, it may be sabotaging the quality of the experience for your users.
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761 Resolutions to make 2015 your best year yet: Nurture the growth of your brand from the inside out
2:22
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Passion is contagious. When your employees perform their jobs with genuine enthusiasm, they’ll create a positive image around your brand that your customers will find irresistible.
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760 Resolutions to make 2015 your best year yet: Conquer the brand promotion pyramid
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Like the familiar food pyramid, content marketing, social media and SEO must work together, each playing a critical role in supporting the healthy growth of your brand.
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759 Resolutions to make 2015 your best year yet: Forget digital marketing, focus on marketing in a digital world
3:26
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If you want to seize the competitive edge, you must capitalize on the most powerful tool you have in your marketing arsenal in the digital era: data.
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758 Resolutions to make 2015 your best year yet: Shed your excess baggage
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You’ll never get ahead as long as you’re the one impeding your own progress.
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757 Resolutions to make 2015 your best year yet: Market without marketing
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By defining and living by your core values, you can find innovative ways to promote your brand in ways that forge stronger bonds with your customers than you may have ever imagined possible.
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756 Marketing Minute Rewind: Is your business Walmart or Whole Foods?
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As our review of the top episodes of the past few months concludes today, we’ll unlock the secret of secrets – how to develop that winning edge that will leave your competitors in the dust.
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755 Marketing Minute Rewind: The power of a little nudge
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Sometimes the biggest motivators are actually the smallest. We’ll explore how your business can leverage the power of a little nudge to achieve great success as our review of the top episodes of the past few months continues.
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754 Marketing Minute Rewind: To keep your customers, save them a click
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As our review of the top episodes of the past few months continues, we’re revealing the simple formula for creating a website that wins customers and keeps them coming back for more: give them exactly what they want in as few clicks as possible.
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753 Marketing Minute Rewind: T is for teacher
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Our review of the top episodes of the past few months continues as we explain why just like Van Halen, your customers are “Hot for Teacher.”
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752 Marketing Minute Rewind: Micrometrics and locally grown chicken
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Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top episodes. First up, a lesson from the hit show "Portlandia": don’t let micrometrics get in the way of your ultimate goal.
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737 Content unplugged: Revel in research
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Bring the life back to your blog with a little bit of research and an expert series.
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736 Content unplugged: Review and respond
2:17
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When your creative well has run dry and your blog needs content, there’s an easy solution: review and respond.
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735 Content unplugged: Reuse, recycle – and relax!
2:23
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Need some inspiration for your blog post in a hurry? Sometimes the best ideas are the ones you’ve already had.
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Sometimes the biggest motivators are actually the smallest. How can your business leverage the power of a little nudge?
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732 Two is not always better than one: Avoiding duplicate content
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Proceed with caution: duplicate content can land your website in the penalty box with Google and other search engines.
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731 Leave the attention-grabbing antics to Buttermilk
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Flashy, animated ads are so 2010.
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All too often, we overlook the value of saying “thank you” to the people upon whose hard work our success is built.
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729 The un-series: Conscious unbundling
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Could unbundling your brand’s feature-loaded app create a better experience for users?
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Using the art of storytelling, brand journalism “un-brands” your content, going beyond selling to forge a genuine connection between your company and your audience.
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727 The un-series: Untruths about marketing debunked
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Are your company’s marketing efforts being sabotaged by these mobile myths?
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726 You are now entering the Frappuccino Zone
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What can we learn from Starbucks (other than how to order coffee in Italian)? The art of cross-channel promotion.
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Stop wasting valuable time on unlikely sales leads. Save time, money and resources by doing research up front and asking the right questions.
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Van Halen was “Hot for Teacher.” So were the Gym Class Heroes. Teachers fascinate us, which makes teaching a great way to augment traditional marketing.
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723 Good advice, bad advice: SEO edition
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What’s the best advice for driving traffic to your website? Ask Google.
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Businesses often limit generation of leads on social media to the acquisition of email addresses via gateway pages. But the lead-generating power of a follow and username should not be underestimated.
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721 To keep your customers, save them a click
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Your customers love efficiency as much as you do. So cut to the chase and give them what they want. There’s no better way to keep them coming back.
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720 Micrometrics and locally grown chicken
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Take a lesson from the talented stars of “Portlandia”: don’t let micrometrics get in the way of your ultimate goal.
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