Willkommen bei Healthcare Digital. Hier podcastet das Redaktionsteam von Healthcare Digital, Natalie Ziebolz, Susanne Ehneß, Nicola Hauptmann und Johannes Kapfer, zur Digitalisierung im Gesundheitswesen.
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The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design
Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of digital marketing to help you thrive in today's competitive landscape. Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence an ...
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The world of healthcare is rapidly evolving. Join us in exploring the trends, strategies and innovations that are reshaping the industry. Powered by Taylor Healthcare, the Digital Healthcare Experience is a platform for conversations with leaders on the forefront of the digital healthcare revolution.
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The Digital Healthcare podcast focuses on the change agents that are reshaping the healthcare industry through the use of digital technology. Conversations will range across the industry - touching on pharma, regulators, payers, providers, and most importantly PATIENTS! The goal of the podcast is to inform the industry about changes that are happening today across multiple silos and begin the conversation towards improved processes, technology, and change. Show is hosted by Bryan Messersmith ...
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We are covering topics on tissue 3D bioprinting, clinical trials in silica, quantum computing in product development, blockchain-powered patient management portals, nanotechnologies, and digital therapeutics. We are also covering topics on leadership in the new pharma paradigm post-COVID-19 and what it will mean to function in the new virtual world we find ourselves in. We will be asking how pharma business models will need to change and what new partnerships will need to develop as a result ...
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SEO & Branding: Selecting the Perfect Company Name | Clinic Marketing | Branding & Rebranding | Ep. 65
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Are you ready to take the leap and finally name your business, or are you considering a rebrand? Don't leave it all to chance! We’re here to guide you through the maze of naming your company while keeping SEO and brand awareness at the forefront. From the importance of uniqueness to the future of your business, we've got it all covered. What does i…
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Decoding Risks, Benefits & Bias of Digital Health | With Anne-Huben Kearney, Doris Fischer-Sanchez, DNP and Ben Wilburn
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Featuring Anne Huben-Kearney, Patient Safety & Risk Consultant, Doris Fischer-Sanchez DNP, SVP of Clinical Risk at Marsh, and Ben Wilburn, Director of Inclusion & Belonging at Bottle Rocket. Join us as we explore the complex issue of implicit bias in digital health technologies such as Artificial Intelligence (AI), and the impact it has on patients…
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#13: Telepharmazie, Gematik und Reformen, Stefanie Kemp
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Willkommen bei HEALTHCARE DIGITAL. In dieser Folge sprechen wir über den Umbau der Gematik, die Chancen durch Telepharmazie, die Apotheken- und Notfallreform sowie über die Gesundheitsministerkonferenz. Zu Gast: Stefanie Kemp, CTO und Vorstandsmitglied der SANA Kliniken AG. Sie spricht im Interview u. a. über den Aufbau des intersektoralen Manageme…
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Marketing Remix | Changes to the Podcast | Ep. 63
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This mini-episode talks about recent changes to our podcast. ⚡ Free Workshop + Bonus ⚡ Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online (Without spending ONE CENT on ads!) https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training 🎉 Instagram Facebook YouTube…
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Local SEO Meets Local Events: Strengthening Your Local Reputation | Bridging the Gap Between Online and Offline | Ep. 62
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Ready to transform your business through the power of live events? This episode promises a treasure trove of insights from Vanessa Forbes, the visionary behind Karma Goddess Event Planning. Vanessa shares her expert tips on elevating your company's online footprint by organizing impactful events, whether you're a chiropractor, physical therapist, o…
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Advanced Strategies for Your Google Business Profile Listing / Google Map to Boost Your Clinic’s Listing & Help You Stand Out from Your Competition | Ep. 61
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Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers. While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from th…
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How Telehealth is Changing the Game | With Dr. Rishi Sarna at Backline by DrFirst
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Featuring Dr. Rishi Sarna, MD, Chief Clinical Officer at Backline by DrFirst. Dr. Sarna presents a deep dive into the world of telehealth, discussing advancements and innovations shaping the industry today. We address the evolving needs of healthcare providers and patients, and how perspectives towards telehealth have drastically shifted since 2020…
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Online Searching is Changing: The Impact of AI on Google & Bing | Evolution of Local SEO in an AI World | Ep. 60
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Ever wondered how AI is transforming the way we search online? Discover the future of search engines as we explore the revolutionary impact of generative AI on Google and Bing. From Google's AI Overviews to Bing's Copilot, we break down how these tools are making search results faster, more accurate, and more conversational. AI can sound scary, but…
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Rebranding Without Losing SEO Rankings: Strategies for a Smooth Transition for Your Clinic | Healthcare Marketing | Ep. 59
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Is rebranding on your to-do list, but you’re worried about how it will affect your current local SEO rankings? Well, we’re giving you all the guidance you need to rebrand in a way that allows you to keep local SEO at the forefront as you modify the brand. You’ll learn that it’s not the act of rebranding but the management of the rebranding that rea…
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#12: Reform-Frust und das Potenzial von CardLink, Dr. Christian Ullrich
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Willkommen bei HEALTHCARE DIGITAL. In dieser Folge spricht Dr. Christian Ullrich über Mehrwerte des CardLink-Verfahrens und die Erwartungen an die Digitalisierung. Erwartungen enttäuscht hat dagegen der Entwurf zur Krankenhausreform, der Mitte Mai im Bundeskabinett verabschiedet wurde. Die Reform ist notwendig, auch über die Ziele besteht weitgehen…
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ChatGPT Hacks for Clinic Blogs: Boost SEO Traffic & Engagement | Enhancing Healthcare Blog with ChatGPT for Better SEO | Ep. 58
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In the rapidly evolving digital landscape, healthcare clinics need to leverage advanced tools like ChatGPT to stay ahead in content creation and improve their healthcare SEO. ChatGPT is a powerful AI tool that can assist clinic owners in improving their blog posts. With a little AI help, your posts can easily become more engaging and effective, whi…
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Driving Value: Strategies for Digital Health Innovators | With Tray Chamberlin at The Alexander Group
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Featuring Tray Chamberlin, Principal Consultant for The Alexander Group's Digital Health practice. We delve into the dynamic world of healthcare technology, and discuss strategies that successful companies are leveraging to thrive in today's ever-evolving commercial model. Find Tray's work at alexandergroup.com Watch the video for this episode on Y…
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From Robotics to the Digital Surgery of Tomorrow | With Dr. Ankit Patel at Emory Healthcare
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Featuring Dr. Ankit Patel, MD, Associate Professor of Surgery at Emory Healthcare. We explore the future of surgery from robotics-assisted procedures to the concept of true digital surgery. Dr. Patel shares his expertise on the advancements in robotics, the role of artificial intelligence (AI), and the potential for remote surgery and machine learn…
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Boost Your Healthcare Practice's Website Presence with Video: Master Video SEO and Engage More Patients | YouTube and Website Video SEO, Chiropractic Websites, Clinic Online Video Marketing | Ep. 57
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First and foremost, let's address the elephant in the room: Search Engine Optimization (SEO). Video content holds tremendous potential for improving your website's visibility on search engines like Google. Why? Because users love video, which means Google loves video. By including high-quality videos on your clinic’s website, you enhance user exper…
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The Dangers of Using Canned Content for Marketing Your Clinic | What does Google think of canned website content? Should you use canned content for marketing?, Ep. 56
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The idea of using canned marketing content sounds easy, but is it a good idea? Can you just use canned content so you can focus on other things? What does Google think of canned website and blog content? Will your audience actually value canned content (canned website content and canned social media content)? Find out in this episode. ⚡ Free Worksh…
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Welcome to the Digital Healthcare Experience
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Featuring our team at Taylor Healthcare. In this introductory episode our host, Chris Civitarese, is joined by our producer, Naomi Schwimmer. They share what inspired us to start this podcast, tell you more about our vision and format for the show, and set the stage for what you can expect from this experience. Watch the video for this episode on Y…
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Why Your Clinic's Website Isn't Ranking | Clinic Website SEO, Chiropractic Marketing, Local SEO, Ep. 55
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Ever wondered why your clinic's website isn't getting the attention it deserves on search engines? It's time to uncover the truth and propel your practice to the top! Your clinic’s website is designed to perform (and if it’s not, it should be). But how do you make that happen? To get to the top of Google, your site needs to have excellent, optimize…
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How to Plan a Picture-Perfect Photo Shoot for Your Clinic [replay], website marketing, SEO 101, clinic website tips, content marketing | Ep. 54
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Let's plan your next photo shoot! With today’s online world becoming more and more sophisticated and engaging, it’s no wonder images play a big role. Are images really worth the hype? You betcha. That’s why today we’re talking about how you can plan your next– or first– picture-perfect photo shoot. Here’s what you can expect to take away from this …
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Willkommen bei HEALTHCARE DIGITAL. In dieser Folge von Healthcare Digital dreht sich alles um die DMEA – Connecting Digital Health, die vom 9. bis 11. April in in der Messe Berlin stattfand. Wir waren vor Ort und berichten von den neuen Entwicklungen beim TI-Messenger, Diskussionen um das CardLink-Verfahren und neue Anwendungen mit KI. Außerdem ste…
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SEO 101: Getting Started with Search Engine Optimization | Clinic SEO, chiropractic SEO, marketing for chiropractors, SEO tips | Ep 53
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SEO 101 for clinic owners - The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimizati…
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Online Reviews: Trends, Behaviors, & Platforms | local healthcare SEO, chiropractic marketing, Clinic local SEO, Google reviews, SEO 101 | Ep. 52
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26:22
Navigating the World of Online Reviews for Local Healthcare SEO Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that …
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How to Attract the Right Audience to Your Website & Social Media | clinic marketing, social media, website SEO, chiropractic marketing, physical therapist marketing | Ep. 51
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Have you ever posted something on social media or written a blog post and pushed ‘publish,’ just to hear crickets? You’re not alone. And that’s why today, we’re discussing how you can attract the right audience to your website, social media platforms, and your other content marketing campaigns. Your “right audience” is called your buyer persona (am…
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Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Clinic's Yelp Listing to Grow Your Practice | Ep. 50
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Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice Your Yelp Business Listing is a great way for chiropractors and clinic owners to enhance their local SEO strategy. With an optimized Yelp listing comes a lot of perks for your audience, the search engines, and you. When users can find their way to you onl…
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12 Items to Remove from Your Clinic Website Immediately | Chiropractic Website | Clinic SEO | Ep. 49
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22:47
As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors. However, you may have elements on your website that are hindering its performance, turning potential patients away. In this epi…
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#10: Roboter im OP, KI in der Diagnostik, ein Gateway zur TI
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11:55
Willkommen bei HEALTHCARE DIGITAL. In dieser Folge von Healthcare Digital geht es um neue Wege und neue Anwender für die TI, wir stellen eine spannende Studie der Charité vor und lassen einen Wirbelsäulenchirurgen zu Wort kommen. Der Zugang zur TI führt künftig über ein Gateway, warum und wie – das weiß eHex-Geschäftsführer Frédéric Naujokat. Wirbe…
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#1 SEO Website Tip for Clinics with Multiple Locations | Chiropractic Marketing | Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics | Ep. 48
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Are you ready to take your clinic's SEO to the next level? In this episode of the Propel Your Practice Podcast, we share our #1 website SEO secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations. How? It's all about optimizing your website's location pages. This may sound basic, but many of…
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How to Optimize Photos for Your Google Business Profile | Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics Google Business Listings | Ep. 47
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Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimizat…
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New SEO & Content Marketing Trends Clinic Owners Need to Know [Replay] | Clinic Marketing | Chiropractic, Physical Therapy, Acupuncture Online Marketing | Ep. 46
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39:57
Get your notebook and pencil because we’re serving up all the new clinic SEO and content marketing trends you need to thrive in 2024. We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence. In this…
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#9: Initiativen der Bundesländer; Roland Engehausen
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Willkommen bei HEALTHCARE DIGITAL. In der neunten Folge von „Healthcare Digital“ werfen wir einen Blick in die Bundesländer Niedersachsen, Thüringen, Baden-Württemberg und Bayern. Unser Gast: Roland Engehausen. Links zur Folge: Niedersachsen: „Gesundheitsinfrastruktur neu denken“ (healthcare-digital.de) Thüringen fördert Ausbau des Teleintensivmedi…
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#8: Die Sache mit der Verantwortung; Dr. Stefan Wagner
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25:03
Willkommen bei HEALTHCARE DIGITAL. In der achten Folge von „Healthcare Digital“ dreht sich alles um das aktuelle E-Rezept-Tohuwabohu. Zudem sprechen wur über Krankenhausinformationssysteme und ein Projekt, dass das BSI gemeinsam mit dem Fraunhofer-Institut für Sichere Informationstechnologie SIT ins Leben gerufen hat. Zu Gast: Dr. med. Stefan Wagne…
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First Impressions: Does Your Clinic's Homepage Pass the Test? | Clinic Website SEO & Website Design | Medical Websites | Medical Marketing | Healthcare SEO | Ep. 45
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Is your clinic's website homepage the digital front door that it should be? Unlock the full potential of your clinic's online presence as we guide you through the crucial tweaks and overhauls needed to ensure your homepage makes an unforgettable impact. We've got the blueprint to turn casual browsers into a patient. You'll learn the ins and outs of…
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Starting from Scratch: Tips for Setting Up Your Clinic's First Website [replay] | Clinic Website & SEO | Chiropractic Marketing & SEO | Ep. 44
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20:20
Creating your clinic's website can be overwhelming; between design, copy, pages to include, images, and all the technical stuff, you may want to give up before you start. Don’t! Your clinic website represents who you are and what you do. It’s often the first way a potential patient or buyer sees you, so you want to make it count. Setting up your we…
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4 Online Listings that Will Help Your Clinic Get More Patients [replay] | Local SEO for Clinics | SEO for Google Business Profile, Bing Places, Apple Business Connect, & Yelp | Ep. 43
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18:14
Local SEO for Clinic Owners: We're reviewing four online listings that will help your clinic attract more patients. Online listings can help solidify you as a clinic and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set…
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#7 Gesetze gesetzt; Prof. Dr. Jochen Werner
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31:10
Willkommen bei HEALTHCARE DIGITAL. In der siebten Folge von „Healthcare Digital“ dreht sich alles um neue gesetzliche Vorgaben. Es geht um den Europäischen Gesundheitsdatenraum (EHDS), das Krankenhaustransparenzgesetz und die telefonische Krankschreibung. Zu Gast: Professor Jochen Werner, Ärtzlicher Direktor der Universitätsmedizin in Essen. Links …
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Why Your Clinic Needs an SEO Campaign to Thrive [Rebroadcast] | Chiropractic, Physical Therapy, Acupuncture, and Clinic SEO & Website Tips | Ep. 42
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Your clinic needs an SEO campaign to thrive. SEO stands for search engine optimization. It’s both an art and a science (if you ask us). Clinic SEO is necessary in today’s tech world, as millions of people search every day for businesses that can meet their needs. When you properly optimize your clinic's website, you get the attention you want from …
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The Anatomy of an Effective Blog Post [Rebroadcast] | Ep. 41
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This is a special encore presentation of one of our most popular episodes from our podcast library. In this episode, we give you all the details of your blog post’s anatomy so you can write the best blog posts ever. With just a little thought, a little attention to detail, and in just a little amount of time, you can make your blog posts more effec…
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Blogging 101 [Rebroadcast] | Blog, blog SEO, writing for the web, Ep. 40
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This is a special encore presentation of one of our most popular episodes from our podcast library. Are you ready to learn how blogging will get you more website visitors and a better Google ranking? On this episode replay, we’ll go over the key factors in writing a successful blog post so you don’t have to guess at it. For complete episode details…
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Blogging Tell All: Answering All Your Questions About Blogging | Ep. 39
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In this episode of the Propel Your Practice Podcast, we’re answering the most frequently asked questions about blogging. As a clinic owner, you understand the importance of connecting with your patients and establishing your practice as a leader in healthcare. Blogging offers a unique platform to do just that, but navigating the blogging landscape …
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How to Use Your Google Business Profile Listing to Generate New Leads [Replay] | Google Business Listing, Google Maps, Local SEO, Ep. 38
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Google Business Profile (GBP) is a free tool that plays a powerful role in your local SEO (search engine optimization) efforts and offers trust to your visitors, patients, and customers. Let’s jump into why GBP is such a massive win for your business or clinic and how you can increase your sales and client/patient base quickly using your Google Bus…
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Content Marketing: Is Content Still King? | Ep. 37
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Is content still king? We're going to revisit the relevance of Bill Gates' famous quote, "Content is king," which he coined in 1996. With the evolution of search engines, AI, and social media, is content still king or merely a Tik-Tok dancing jester of the royal court? We’ll explore recent Google algorithm updates and answer the question, what does…
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#6: Klinikatlas, Patientenportal Bayern, Stefan Spieren
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23:05
Willkommen bei HEALTHCARE DIGITAL. In dieser Folge von „Healthcare Digital“ geht es um das Krankenhaustransparenzgesetz und den Klinikatlas, ein neues bayerisches Patientenportal sowie um die Bedeutung der Telemedizin. Zu Gast: Stefan Spieren, Facharzt für Allgemeinmedizin und Allgemeinchirurgie. Links zur Folge: Bundesregierung beschließt Krankenh…
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New SEO & Content Marketing Trends You Need to Know | SEO, AI, content marketing, GBP, Ep. 36
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39:57
Get your notebook and pencil because we’re serving up all the new SEO and content marketing trends you need to thrive in 2024. We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence. ⚡ Free Worksho…
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Create the Perfect Contact Us Page for Your Clinic’s Website [Rebroadcast] | Clinic Marketing | Clinic Website SEO, Ep. 35
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15:14
On this episode of the Propel Your Practice Podcast, we're going over how to create the perfect Contact Us Page for your clinic website. Your website is the liaison between your potential new patient and your physical location, so you must ensure it’s done well. Part of that is making getting in touch with you as easy as possible. In this episode, …
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#5: Ärzteproteste und E-Rezept-Enthusiasten, Ralf König
21:24
21:24
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21:24
Willkommen bei HEALTHCARE DIGITAL. In dieser Folge von „Healthcare Digital“ geht es um Proteste der Ärzte und Apotheker, aber auch um Begeisterung für die Digitalisierung: Wir haben Ralf König von den E-Rezept- Enthusiasten zu Gast im Interview. Er ist Apotheker aus Nürnberg und Vorstandsvorsitzender der E-Rezept-Enthusiasten, des Vereins zur Förde…
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How Do I Improve My Clinic’s Website Rankings? [Rebroadcast] | Local SEO, SEO 101, Ep. 34
21:34
21:34
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21:34
This is a special encore presentation of one of our most popular episodes from our podcast library. The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question, and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we’ll scratch the surface of how you can start…
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#4: Bürokratie in den Arztpraxen, Pläne der Gematik, Tanja Heiß
17:57
17:57
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17:57
Willkommen bei HEALTHCARE DIGITAL. In dieser Folge sprechen wir über die Gematik-Modellregionen für digitale Gesundheit und über die Telematikinfrastruktur 2.0. Außerdem sehen wir uns die Forderungen von KBV und Zi bezüglich der Bürokratielast in den Arztpraxen an. Unsere Interviewpartnerin ist Tanja Heiß. Sie ist Führungskräftecoach, Geschäftsführ…
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Creating Quick & Effective Blog Posts: The Template Approach | Ep. 33
13:03
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13:03
You're on a mission to expand your practice, and we're here to guide you! Today, we're revealing impactful secrets and tips about blog writing that are sure to skyrocket your online presence. What if you could whip up engaging blog posts with a simple template? We're not just talking about saving you time; we're talking about delivering value to yo…
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Google Posts: An Overlooked Google Business Profile Listing Feature | GBP, Google Maps, Local SEO, clinic SEO, Ep. 32
21:48
21:48
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21:48
Imagine boosting your clinic’s online visibility with an often-overlooked tool: Google Posts. Google Post is a feature within your Google Business Profile listing and you’re about to learn all about this lesser-known resource and how it can help you elevate your practice. We’re going through Google Post’s recent changes, post types, and the best pr…
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#3: E-Patientenakte, E-Rezept und die Nutzung von Gesundheitsdaten, Anke Rüdinger
20:04
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20:04
Willkommen bei HEALTHCARE DIGITAL. In dieser Folge sprechen wir über die Großprojekte elektronische Patientenakte und elektronisches Rezept sowie über das Gesundheitsdatennutzungsgesetz. Unsere Interviewpartnerin Anke Rüdinger ist Diplom-Pharmazeutin, Apothekerin und steht als stellvertretende Vorstandsvorsitzende des Deutschen Apothekerverbands fü…
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Will Rebranding My Company Hurt My Clinic's SEO? | Local SEO, clinic marketing, SEO 101, Ep. 31
23:23
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23:23
Is rebranding on your to-do list, but you’re worried about how it will affect your current local SEO rankings? Well, we’re giving you all the guidance you need to rebrand in a way that allows you to keep SEO at the forefront as you make the change. You’ll learn that it’s not the act of rebranding but the management of the rebranding that really mat…
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