Artwork

Indhold leveret af Haines McGregor. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Haines McGregor eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

‘Whatever You Do…Just Get In The Arena’ - HUGH THOMAS: Leaning Into Founding Fear With Ugly Drinks, Disruption At Heinz And Making Magic With Vita Coco And TOTMC. Pure Gold. #1

57:00
 
Del
 

Manage episode 377523645 series 3510658
Indhold leveret af Haines McGregor. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Haines McGregor eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Welcome to You, Me & CPG - the podcast series that delves deep beyond the label and learns from the people behind the products.
We’re kicking the series off with a guest who’s no stranger to launch-day success, selling 10,000 bags of coffee on Top of the Mornin’ Coffee’s very first day of re-launch, earlier this year...
With a career steeped in entrepreneurial brand spirit underpinned with a restlessness and relentless for improvement, it’s a pleasure to welcome Hugh Thomas onto the series premiere as he shares the importance of empathy, leaning into fear, and dedication to your mission.
This episode covers
● How Top of the Mornin’ sold 10 thousand bags of coffee on Day One

● Reflecting on the turbulent success and downfall of his brand, ‘Ugly

● Being an outlier and a disrupter at Kraft-Heinz and Vita Coco

● Whether the US West Coast is the birthplace of many CPG trends

● Branding as the confluence of art, science and vision

Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor

  continue reading

21 episoder

Artwork
iconDel
 
Manage episode 377523645 series 3510658
Indhold leveret af Haines McGregor. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Haines McGregor eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Welcome to You, Me & CPG - the podcast series that delves deep beyond the label and learns from the people behind the products.
We’re kicking the series off with a guest who’s no stranger to launch-day success, selling 10,000 bags of coffee on Top of the Mornin’ Coffee’s very first day of re-launch, earlier this year...
With a career steeped in entrepreneurial brand spirit underpinned with a restlessness and relentless for improvement, it’s a pleasure to welcome Hugh Thomas onto the series premiere as he shares the importance of empathy, leaning into fear, and dedication to your mission.
This episode covers
● How Top of the Mornin’ sold 10 thousand bags of coffee on Day One

● Reflecting on the turbulent success and downfall of his brand, ‘Ugly

● Being an outlier and a disrupter at Kraft-Heinz and Vita Coco

● Whether the US West Coast is the birthplace of many CPG trends

● Branding as the confluence of art, science and vision

Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor

  continue reading

21 episoder

Alle episoder

×
 
Loading …

Velkommen til Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Hurtig referencevejledning

Lyt til dette show, mens du udforsker
Afspil