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5. Influencer Marketing & The Introvert/Extrovert Journey with Ursula Ringham
Manage episode 360939206 series 3455011
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In this Episode of Women Lead Nadia takes the reins solo (while Tiana is off on an exotic holiday) and interviews SAP's Head of Global Influencer Marketing Ursula Ringham.
They discuss Ursula's journey from Adobe to SAP and talk all about:
- Growing up in Silicon Valley
- Getting ahead in your career as both an introvert and an extrovert
- How to keep your team creative
- The importance of speaking up and asking
- The benefits of having a trusted friend and ally at work
- Tips and strategies for effective influencer marketing
- Getting your drive to get back to work after some parenting years
Ursula also recommends:
Books:
“Work Would Be Great If It Weren't For the People: Making Office Politics Work for You” By Ronna Lichtenberg
Podcasts:
On - Kara Swisher
Pivot - Kara Swisher with Scott Galloway
NPR podcasts are all great!
Nadia recommends:
Podcast Squiggly Careers with Sarah Ellis and Helen Tupper
And you can catch Tiana's questionable holiday headwear decisions on her instagram account @tianapix.
Produced and Hosted by Nadia Koski
Engineered by Phil McDowell
Project Lead Dennis Kirschner
You can contact the show at womenleadpodcast@the-digital-distillery.com
or go to the website.
Find us on LinkedIn, Facebook & Instagram
Kapitler
1. Intro (00:00:00)
2. Meet Ursula (00:01:16)
3. Working at Adobe (00:04:05)
4. Making a human connection as an Introvert (00:06:15)
5. The role of influencer marketing today (00:11:09)
6. Staying creative in a small team (00:21:00)
7. Advice for women entering tech (00:26:42)
8. Coming prepared as a mentor (00:28:38)
9. The drive to get back to work (00:32:44)
10. Podcasts & Books (00:39:05)
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