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Ines Johnson on Backlist Sales and Effective Product Pages For Direct Sales

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Manage episode 449923380 series 3441303
Indhold leveret af Sara Rosett and Jami Albright, Sara Rosett, and Jami Albright. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Sara Rosett and Jami Albright, Sara Rosett, and Jami Albright eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Episode 245 / Ines Johnson joins us and shares strategies for book marketing in the age of direct sales. We discuss:

  • Testing and tweaking to increase backlist sales
  • Importance of thinking of your customer in marketing to create a personal connection
  • Effective ad strategies using purchase ads
  • Special editions and direct sales, including incorporating elements like foiling and character art in special edition books to attract high-value readers
  • Leveraging direct sales platforms and tools like Payhip and Shopify to boost book sales

💙 Become a supporter of the podcast https://wishidknownforwriters.com/support

  • Access to backlist of exclusive supporter episodes
  • Private slack group
  • Shoutout on a future episode

📥 Send us a Text Message

⚡Links:

Send us a text

Support the show

🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices
❤️ Jami’s books https://amzn.to/3wSraA5
🔎 Sara’s books https://www.sararosett.com/bibliography/
📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/
The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast
Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing

  continue reading

258 episoder

Artwork
iconDel
 
Manage episode 449923380 series 3441303
Indhold leveret af Sara Rosett and Jami Albright, Sara Rosett, and Jami Albright. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Sara Rosett and Jami Albright, Sara Rosett, and Jami Albright eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Episode 245 / Ines Johnson joins us and shares strategies for book marketing in the age of direct sales. We discuss:

  • Testing and tweaking to increase backlist sales
  • Importance of thinking of your customer in marketing to create a personal connection
  • Effective ad strategies using purchase ads
  • Special editions and direct sales, including incorporating elements like foiling and character art in special edition books to attract high-value readers
  • Leveraging direct sales platforms and tools like Payhip and Shopify to boost book sales

💙 Become a supporter of the podcast https://wishidknownforwriters.com/support

  • Access to backlist of exclusive supporter episodes
  • Private slack group
  • Shoutout on a future episode

📥 Send us a Text Message

⚡Links:

Send us a text

Support the show

🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices
❤️ Jami’s books https://amzn.to/3wSraA5
🔎 Sara’s books https://www.sararosett.com/bibliography/
📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/
The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast
Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing

  continue reading

258 episoder

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