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Weight Watchers' Branding Woes & Wins
Manage episode 317420707 series 2907276
Indhold leveret af Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
New year, new you! Every year, 45 million Americans spend $33 million on dieting and weight loss solutions. Weight Watchers, now called WW, leads the pack and has had an interesting road and made some really smart brand choices along with some pretty brutal marketing moves. From the Oprah effect to a sex campaign gone wrong, we cover it all! For source materials, please visit www.willitstickpodcast.com
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