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Indhold leveret af Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Episode 17: The Prussian Potato Problem

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Manage episode 218194787 series 2118924
Indhold leveret af Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Have you ever seen an ad and thought to yourself, “I would buy this product if only everything about the advertising were totally different?” Then you, Sir or Madam, are the target audience for a rebrand. In this episode, Abe and Ryan discuss rebranding, including both super successes and failtastic failures. They’ll chug a new soda flavor, smell like a towel-clad man, and visit Germany multiple times. Notable quotes: “They’ve got a whole lot of sag.” “They would artificially add an en-blackening agent to the exhaust.” “Let’s cool it with the celebrity burnings.” “Most of today’s marketing ills could be solved with armed guards.”
  continue reading

8 episoder

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Manage episode 218194787 series 2118924
Indhold leveret af Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Have you ever seen an ad and thought to yourself, “I would buy this product if only everything about the advertising were totally different?” Then you, Sir or Madam, are the target audience for a rebrand. In this episode, Abe and Ryan discuss rebranding, including both super successes and failtastic failures. They’ll chug a new soda flavor, smell like a towel-clad man, and visit Germany multiple times. Notable quotes: “They’ve got a whole lot of sag.” “They would artificially add an en-blackening agent to the exhaust.” “Let’s cool it with the celebrity burnings.” “Most of today’s marketing ills could be solved with armed guards.”
  continue reading

8 episoder

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