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Spend Z: Understanding Gen Z's Consumer Power - Where We Buy #311

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Manage episode 444713071 series 1449724
Indhold leveret af James Cook and Where We Buy. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af James Cook and Where We Buy eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Marta Bowles from NielsenIQ discusses the spending behavior and characteristics of Generation Z. Marta reveals findings from the 'Spend Z' report, highlighting Gen Z's role as a significant spending demographic, their seamless approach to shopping across digital and physical channels, and the importance of brand authenticity for engaging this generation. With the growing importance of personalized and value-driven experiences, retailers are encouraged to align with the ethical and individualistic values of Gen Z to remain relevant.

James Cook is the director of retail research in the Americas for JLL.

Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show

Email: jamesd.cook@jll.com

Watch our video show, Everything We Know About Retail: http://everythingweknow.show/

Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061

Read more retail research here: http://www.us.jll.com/retail

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

  continue reading

108 episoder

Artwork
iconDel
 
Manage episode 444713071 series 1449724
Indhold leveret af James Cook and Where We Buy. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af James Cook and Where We Buy eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Marta Bowles from NielsenIQ discusses the spending behavior and characteristics of Generation Z. Marta reveals findings from the 'Spend Z' report, highlighting Gen Z's role as a significant spending demographic, their seamless approach to shopping across digital and physical channels, and the importance of brand authenticity for engaging this generation. With the growing importance of personalized and value-driven experiences, retailers are encouraged to align with the ethical and individualistic values of Gen Z to remain relevant.

James Cook is the director of retail research in the Americas for JLL.

Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show

Email: jamesd.cook@jll.com

Watch our video show, Everything We Know About Retail: http://everythingweknow.show/

Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061

Read more retail research here: http://www.us.jll.com/retail

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

  continue reading

108 episoder

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