Kurt Luidhart | The Business of Digital

Wesley Donehue Podcast

Join us for a thought-provoking discussion with Republican digital strategist Kurt Luidhardt, founder of Prosper Group, as we delve into the intricacies of digital campaigning in the 2024 election cycle.

🔍 Explore the challenges facing digital fundraising and uncover the reasons behind the industry's recent slowdown.

📺Examine why digital persuasion spending has slowed down despite growth in cord cutter audiences.

💡 Gain valuable insights into the shifting dynamics of digital campaigning and the need for innovative approaches to navigate the evolving landscape.

🌐 Discover Kurt's perspectives on reshaping the digital business model to prioritize ethical practices and foster positive engagement.

Don't miss this insightful conversation on the future of digital campaigning with Kurt Luidhardt. Tune in now!
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Kurt Luidhardt is an entrepreneur, investor, and business leader. Together with his wife, Kristen, he's founded a dozen companies and profitably exited three of them.

Kurt is the CEO and co-founder of The Prosper Group, a leading digital agency in Republican politics that he started with Kristen in 2006. His midwestern values of hard work and service have helped him establish relationships with a diverse range of clients, including dozens of governors and US senators, as well as the last three Republican presidential candidates. The Prosper Group has also worked with international brands, including car manufacturers, pharmaceutical companies, and in professional sports.

Under Kurt's leadership, The Prosper Group has earned several accolades, including being named one of Inc. Magazine's 5000 fastest growing companies in 2019. The Prosper Group has won more than three dozen advertising awards from the American Association of Political Consultants and Campaigns and Elections magazine. Over the last 5 years, his company has also worked internationally on political campaigns or in advocacy in Mexico, Brazil, Ireland, and Brussels.

In addition to his work with The Prosper Group, Kurt and Kristen founded Mustard Seed Interactive, a data company supporting direct marketing campaigns in the financial services, non-profit, and consumer product sectors. They also provide venture capital to political technology firms and invest in multi-family real estate.

When he's not working, Kurt enjoys reading, rooting for the Indianapolis Colts, and spending time with his wife and two kids. He's also a frequent speaker at political training seminars and guest on business and leadership podcasts.