356 - Productizing Website Design (as a course) with Whitney Bateson

Web Design Business with Josh Hall

At some point, most web designers dream of moving from lengthy, time-intensive, custom web design projects to a more “productized” or “templatized” web design service. Something that clients can purchase, that has clear boundaries, constraints and limitations.
There are a lot of ways to go about productizing your offers - and one way - is to frame it as a program or course. Especially if you’re empowering your clients with any sort of marketing or growth help.
A shining example of how to do this is Web Designer Pro member Whitney Bateson who, after years of developing custom websites, refined her process into a web design + education solution for her wellness clients in her signature program “The Wellness Pro Website System”
In this convo, we get into:

• What was the “breaking point” for her to move from custom builds
• How her maintenance plan recurring revenue growth rate was factored into this pivot
• What she did to refine her systems and processes to prepare to productize
• How she’s balancing ongoing support for clients
• Why she feels it’s GOOD to start custom before moving to productized

Whether you’re interested in productizing your web design services as a course, service, product, program, etc…Whitney is a shining example of how to do it right so I really hope this convo helps you get more time and sanity back when you’re ready to productize your results!
Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/356
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Kapitler

1. Productizing Web Design Services for Growth (00:00:00)

2. Web Design Program for Success (00:05:07)

3. Creating Scalable Web Design Systems (00:13:40)

4. Design Service Model Pivoting Strategy (00:21:04)

5. Scaling Business Models Through Systematization (00:33:12)

6. Efficient Web Design System Framework (00:40:10)

7. Moving to Evergreen Business Model (00:46:23)

8. Client Success and Marketing Boundaries (00:57:41)

9. Transitioning to Sustainable Business Growth (01:03:06)

10. Building and Scaling Web Design Offers (01:11:47)