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60: Send a Product Pitch with Joni Sweet
Manage episode 362219650 series 3264817
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In today’s episode, we analyze a product pitch that inspired a freelance journalist to write a gift guide for Forbes. We’ll learn the etiquette around offering a product to a journalist to test out, the fact that coverage is not always guaranteed, and the balance of being polite, direct, and professional. Walk away empowered with the skills to pitch a product and potentially earn a spot in a future gift guide.
In this episode, you'll learn…
- When aggressiveness can work against you in product PR
- How gift guides and product reviews are written for top-tier publications
- Why more journalists are turning toward Substack for story sources
Our guest is:
Joni Sweet is a freelance writer who focuses on travel, health, and wellness. Her work has been published by TIME, National Geographic, Forbes, SELF, Health magazine, Lonely Planet, TripSavvy Real Simple, and dozens of other publications. She travels often, but when she's not on the road, you can find her at home in the Hudson Valley, practicing yoga, cooking vegetarian food, or biking. Check out her Substack to see what she’s working on!
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