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54: Write Better Subject Lines With Surena Chande
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Today's episode is all about the art of subject line writing! Our guest has seen great, good, and downright awful subject lines. In fact, she's deleted emails based off the subject-- every PR's worst nightmare! But do not fret, she's not only written about her experience but shared her tips on the BuzzStream blog. Does personalization matter? Is it worth highlighting a statistic from a study? All these questions are answered and more.
In this episode, you'll learn all about improving your subject lines:
- Principles to help them stand out
- Steps to structuring them successfully
- Tips for sprucing up stats and story lines
Our guest is...
Surena Chande, freelance copywriter and former SEO editor at the Mirror & Daily Star. She was the recipient of Hannah Smith's shoutout in episode 39. Give that a listen if you haven't yet!
Things we talked about:
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