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Turning Emotion Into Outsized Results
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In this episode of We Do B2B, we dive deep into the ever-evolving world of B2B marketing with none other than James Hurman — an innovation leader, best-selling author, and the co-founder of Tracksuit, which is rapidly changing the way the brand tracking is managed and monitored. For B2B marketing professionals in New Zealand and beyond, this conversation is packed with insights that can transform the way you think about creativity and effectiveness in your own strategies.
James discusses the intersection of creativity and commercial success in B2B, challenging the conventional belief that B2B marketing must be "sensible" or "serious." Through his journey, you’ll learn how smart, engaging campaigns can drive real results, how B2B marketers can build brand value over time, and why fostering creativity is key to breaking through in crowded markets.
Whether you're trying to prove the ROI of brand-building or just looking for fresh ideas to inspire your next campaign, this episode is filled with actionable insights. Listen in as James shares his expert knowledge on standing out in the B2B space and balancing short-term gains with long-term brand growth.
Connect with James on Linkedin:
https://www.linkedin.com/in/jameshurman/
Connect with BlueOcean on Linkedin:
https://www.linkedin.com/company/blueocean-agency/
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1. Turning Emotion Into Outsized Results (00:00:00)
2. Creativity in B2B Marketing (00:00:05)
3. Brand Building in B2B Marketing (00:13:45)
4. Building Brand Awareness for Future Growth (00:20:02)
5. Investing in Brand Building Over Time (00:27:18)
6. Human Nature and Marketing Innovation (00:33:15)
7. B2B Marketing Community Growth (00:38:33)
28 episoder
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