533. Growing Red Nose Day's Impact: How to Leverage Media and Turn Moments into Momentum - Alison Moore, Comic Relief US

We Are For Good Podcast - The Podcast for Nonprofits

Meet Alison. She’s the CEO of Comic Relief US, which you might know from Red Nose Day (happening May 23!)🤡 Their work is serious - breaking the cycle of intergenerational poverty, but they do it with so much joy and levity. Alison is back to share her insights into the power of transforming entertainment into a vehicle for social impact. Learn how Comic Relief US engages audiences across different media channels to maximize engagement and support for their mission - reaching people where they are📱 Don’t miss this heartening conversation that proves serious work can be seriously fun🎉

Learn

• Turning missions into movements
• Investing in media to fuel conversations + action around causes
• How to get activated around Red Nose Day

Today’s Guest

Alison Moore, CEO, Comic Relief US
Episode Highlights

• Mission + history of Comic Relief US (3:45)
• Red Nose Day (11:25)
• Turning moments into movements (15:00)
• Media Scales Impact (21:10)
• How Comic Relief US reaches audiences where they are. (28:10)
• Red Nose Day This Year + How to Get Activated (36:30)
• A powerful story of philanthropy in Alison’s life (42:35)
• Alison’s One Good Thing: Centering family and elevating those voices of people with lived experience (45:10)
• How to connect with Comic Relief US + participate in Red Nose Day (48:10)

For more information + episode details visit: weareforgood.com/episode/533.

About Our Sponsor Jitasa
Jitasa comes alongside missions to specialize in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, visit jitasa.com to learn more.

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Kapitler

1. 533. Growing Red Nose Day's Impact: How to Leverage Media and Turn Moments into Momentum - Alison Moore, Comic Relief US (00:00:00)

2. The Impact Uprising (00:02:20)

3. Childhood Poverty and Media Impact (00:17:06)

4. Media Strategies for Nonprofits (00:25:30)

5. Digital Marketing Strategy for Nonprofit (00:34:46)

6. Inspiring Conversation on Philanthropy and Joy (00:39:30)