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One word that defines the evolving connection between retail SEO teams and AI engineers

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Manage episode 514187756 series 2427082
Indhold leveret af I Hear Everything. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af I Hear Everything eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

AI now represents a dominant customer consuming product content at enterprise scale. AJ Ghergich from Botify brings extensive experience helping major retailers navigate AI-driven search transformations with measurable traffic and conversion improvements. The discussion covers treating AI as an accessibility challenge rather than a manipulation opportunity, implementing structured data strategies that serve both AI consumption patterns and user intent, and avoiding short-term gaming tactics that compromise long-term search performance.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

1704 episoder

Artwork
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Manage episode 514187756 series 2427082
Indhold leveret af I Hear Everything. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af I Hear Everything eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

AI now represents a dominant customer consuming product content at enterprise scale. AJ Ghergich from Botify brings extensive experience helping major retailers navigate AI-driven search transformations with measurable traffic and conversion improvements. The discussion covers treating AI as an accessibility challenge rather than a manipulation opportunity, implementing structured data strategies that serve both AI consumption patterns and user intent, and avoiding short-term gaming tactics that compromise long-term search performance.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

1704 episoder

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