Industry Solutions Unveiled: Doug Hague on AWI's Learning Platform

Verify In Field: The Millwork Podcast

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Jacob Edmond is joined by returning guest Doug Hague, CEO of the Architectural Woodwork Institute (AWI). In this engaging discussion, Doug talks abo the critical need for patience and understanding in teaching and onboarding within the woodworking industry. Drawing parallels from sports, Doug emphasizes that excellence in a skill doesn't automatically make one a great teacher. He highlights the importance of holistic career development, encouraging young people to look beyond just financial rewards while considering diverse career paths.

Doug explain about AWI's innovative "Industry Solutions" learning platform designed to bridge the skills gap in woodworking. This initiative aims to provide robust onboarding solutions, backed by industry credentials, to enhance employee retention and career mobility. By comparing the onboarding process to a sports team's off-season preparation, Doug underscores the necessity for strategic hiring and training. Whether you're a young talent considering a woodworking career or an employer looking to strengthen your workforce, this episode offers valuable insights into the future of the industry. Join us as we explore the power of collaboration between education and industry to nurture the next generation of woodworkers.

About Our Guest

Doug Hague is an innovative leader recognized for addressing the skills gap in the woodworking industry through his involvement with AWI (Advanced Woodworking Initiatives). With a visionary approach, Doug identified the need for practical solutions to the labor challenges faced by the industry. Under his leadership, AWI introduced the "Principles of Woodworking" module, a foundational step towards bridging knowledge gaps and enhancing skill sets. His foresight and dedication to long-term industry advancement have positioned him as a key figure in improving vocational training and workforce development in woodworking.

What You'll Learn

00:00 Optimize employee onboarding for 3-year profitability.
05:02 Learn foundational woodworking skills for industry success.
08:41 Investing in industry growth despite challenges.
12:45 Learn to address future labor needs strategically.
16:56 Discover industry skills gap and dwindling entrants.
18:24 Industry solutions provide pathways for skill development.
21:50 Invest in workforce off-season, not during crunch.
26:19 Engaging woodworking course for industry certification.
30:07 AWI curriculum bridges schools and industry needs.
32:40 Effective teaching requires more than expertise.
37:17 Patience, understanding: Great players aren't effective coaches.
41:18 Credentials offer tangible value in recruitment.
44:16 Free woodworking course enhances career prospects early.
45:28 Learn cabinet and finishing skills through videos.
49:05 AWI's commitment to long-term, sustainable solutions.
55:23 Embrace failure for growth and success.
59:12 Recognize Jacob's leadership and AWI growth strategy.
59:59 Stay updated with industry news via newsletter.

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