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Social Marketing AS Pedagogy with Ann-Marie Kennedy and Joya Kemper
Manage episode 323361095 series 3307606
Indhold leveret af Prof. Ekant Veer. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Prof. Ekant Veer eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this episode Assoc. Prof. Ann-Marie Kennedy, Dr. Joya Kemper and I discuss how social marketing (marketing for social good/wellbeing) can be effectively taught. We recently had a paper published on this in the Journal of Social Marketing (https://doi.org/10.1108/JSOCM-08-2021-0192) and we go into a bit more depth as to why we feel it's important to bring a social lens to marketing education and an experiential approach to pedagogy.
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