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Cathy Hackl, ad fraud, and what works in VR and AR
Manage episode 183531353 series 1078200
This week, Travis and Stewart interview the awesome Cathy Hackl, who is helping big brands get real returns from VR and AR, even at this early "Wild West" stage of the game. Cathy schools us in what works, what doesn't, and what the future holds.
In the news, we find out how TUNE is helping to end mobile ad fraud, discuss the latest in the Snapchat roller coaster (spoiler: it may have turned a corner), and discuss the good/evil impact of A.I.
79 episoder
Cathy Hackl, ad fraud, and what works in VR and AR
VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat
Manage episode 183531353 series 1078200
This week, Travis and Stewart interview the awesome Cathy Hackl, who is helping big brands get real returns from VR and AR, even at this early "Wild West" stage of the game. Cathy schools us in what works, what doesn't, and what the future holds.
In the news, we find out how TUNE is helping to end mobile ad fraud, discuss the latest in the Snapchat roller coaster (spoiler: it may have turned a corner), and discuss the good/evil impact of A.I.
79 episoder
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