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EP.8【 選擇弔詭 The Paradox of Choice 】越多選擇越難選擇？
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Indhold leveret af Vista Cheng & Evelyn Chang, Vista Cheng, and Evelyn Chang. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Vista Cheng & Evelyn Chang, Vista Cheng, and Evelyn Chang eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
選擇弔詭（The Paradox of Choice）指的是太多選項造成消費者選擇上的困難，反而無法輕易做出購買決定的現象。
在這集節目中，我們將會聊到以下的重點：
1. 甚麼是選擇弔詭（The Paradox of Choice）？
2. 選擇弔詭中三種常見的負面效應: 選擇癱瘓 （analysis paralysis）、買家懊悔 （buyer’s remorse ），以及決策疲勞 （decision fatigue）。
3. 選擇弔詭在行銷上的應用以及使用建議。
4. 為了避免選擇弔詭，我們可以採取甚麼行動來幫助消費者減輕焦慮？
#行銷心理學 #行銷科學 # 選擇弔詭 #決策疲勞 #轉換率
Reference:
1. When Choice is Demotivating: Can One Desire Too Much of a Good Thing?
2. How Marketing Leaders Can Overcome The Paradox of Choice
3. Solving the Marketer’s Paradox of Choice
4. The Paradox of Choice: Do More Options Really Tank Conversions?
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