Artwork

Indhold leveret af Urban Learning Space. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Urban Learning Space eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

Vital Signs: Marks, Codes and the Future, part 1

1:19:24
 
Del
 

Manage episode 151865321 series 1040501
Indhold leveret af Urban Learning Space. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Urban Learning Space eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Knowing what is the 'next big thing' is a factor in success and survival: no surprise then that the study of signs is known as 'semiotics' from the greek word for oracle. But how does one become good at reading signs and why does it matter so much? Signs dominate everyday life: they can be natural signs, for example a rumble in the sky gives advance notice of a thunderstorm, emotional signs, such as a smile, or manufactured road signs, shop signs and product signs. Signs are the essential building blocks of our communicative environment, and in the context of brand development, the 'right' mark is analogous to success; yet many people, although ready to acknowledge the importance of sending out the right signals, feel ambivalent about signs. Shona Maciver explores the compelling nature of the sign, its capacity to bully and confront, and the gulf between what it is and what it stands for. Audience Ideal for all those who work in the creative industries in Scotland; designers, creatives, artists, writers, researchers, architects, cultural academics, thinkers, teachers, students, gamers and stylists’. Biography Shona Maciver is MD of Locofoco Limited (www.locofoco.co.uk). The consultancy has a strong reputation for creativity in print and screen and an impressive client list, including the likes of s1homes, jobs and play.com, (UK Marketing Society Brand of the Year 2005), Museums Galleries Scotland, Visit Scotland and Road Safety Scotland.
  continue reading

45 episoder

Artwork
iconDel
 
Manage episode 151865321 series 1040501
Indhold leveret af Urban Learning Space. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Urban Learning Space eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Knowing what is the 'next big thing' is a factor in success and survival: no surprise then that the study of signs is known as 'semiotics' from the greek word for oracle. But how does one become good at reading signs and why does it matter so much? Signs dominate everyday life: they can be natural signs, for example a rumble in the sky gives advance notice of a thunderstorm, emotional signs, such as a smile, or manufactured road signs, shop signs and product signs. Signs are the essential building blocks of our communicative environment, and in the context of brand development, the 'right' mark is analogous to success; yet many people, although ready to acknowledge the importance of sending out the right signals, feel ambivalent about signs. Shona Maciver explores the compelling nature of the sign, its capacity to bully and confront, and the gulf between what it is and what it stands for. Audience Ideal for all those who work in the creative industries in Scotland; designers, creatives, artists, writers, researchers, architects, cultural academics, thinkers, teachers, students, gamers and stylists’. Biography Shona Maciver is MD of Locofoco Limited (www.locofoco.co.uk). The consultancy has a strong reputation for creativity in print and screen and an impressive client list, including the likes of s1homes, jobs and play.com, (UK Marketing Society Brand of the Year 2005), Museums Galleries Scotland, Visit Scotland and Road Safety Scotland.
  continue reading

45 episoder

Alle episoder

×
 
Loading …

Velkommen til Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Hurtig referencevejledning