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UN 305 - IJRM. B2B Sales & Dealing with Dissent.

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Manage episode 405082043 series 1254976
Indhold leveret af Gabriella Mirabelli. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Gabriella Mirabelli eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In today's podcast interview, we delve into the complex world of business-to-business (B2B) sales dynamics with Dr. Jeff Johnson, Associate Professor of Marketing at UMKC's Henry W. Block School of Management. The focus of our discussion centers on the challenges B2B salespeople face when selling into a buying center, especially when encountering dissent among group members. His insights shed light on the intricate dynamics of B2B sales and offer practical guidance for navigating dissent within buying centers. By understanding the nuances of dissent and employing adaptive strategies, sales professionals can enhance their effectiveness and drive successful outcomes in B2B sales engagements.

  continue reading

110 episoder

Artwork
iconDel
 
Manage episode 405082043 series 1254976
Indhold leveret af Gabriella Mirabelli. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Gabriella Mirabelli eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In today's podcast interview, we delve into the complex world of business-to-business (B2B) sales dynamics with Dr. Jeff Johnson, Associate Professor of Marketing at UMKC's Henry W. Block School of Management. The focus of our discussion centers on the challenges B2B salespeople face when selling into a buying center, especially when encountering dissent among group members. His insights shed light on the intricate dynamics of B2B sales and offer practical guidance for navigating dissent within buying centers. By understanding the nuances of dissent and employing adaptive strategies, sales professionals can enhance their effectiveness and drive successful outcomes in B2B sales engagements.

  continue reading

110 episoder

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