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UN 290 - IJRM. Dynamics in Promoting Sustainable Behavior.

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Manage episode 381755726 series 1254976
Indhold leveret af Gabriella Mirabelli. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Gabriella Mirabelli eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this interview, Dr. Kyle Murray details how sustainable behavior can be effectively promoted through an understanding of values, energy, and consumer experience. By leveraging these insights, we can motivate greater engagement in eco-friendly actions.

Key Points:

  • Value and energy dynamics: Sustainable behavior hinges on consumer values and energy level. Grasping this interplay enables us to motivate eco-conscious actions.
  • Energy-effort correlation: High energy levels combined with genuine willingness reduce perceived effort in sustainable practices.
  • Energizing consumers: Creating energetic environments can facilitate greater consumer participation in sustainable behavior.
  continue reading

111 episoder

Artwork
iconDel
 
Manage episode 381755726 series 1254976
Indhold leveret af Gabriella Mirabelli. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Gabriella Mirabelli eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this interview, Dr. Kyle Murray details how sustainable behavior can be effectively promoted through an understanding of values, energy, and consumer experience. By leveraging these insights, we can motivate greater engagement in eco-friendly actions.

Key Points:

  • Value and energy dynamics: Sustainable behavior hinges on consumer values and energy level. Grasping this interplay enables us to motivate eco-conscious actions.
  • Energy-effort correlation: High energy levels combined with genuine willingness reduce perceived effort in sustainable practices.
  • Energizing consumers: Creating energetic environments can facilitate greater consumer participation in sustainable behavior.
  continue reading

111 episoder

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