UN 267 - Ethan Song. Rare Circles. Up Next With Gabriella Mirabelli podcast

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Gabriella Mirabelli Business Marketing

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UN 267 - Ethan Song. Rare Circles.

1y ago 27:46

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Indhold leveret af Gabriella Mirabelli. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Gabriella Mirabelli eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Today we’re speaking with Ethan Song, the founder and CEO of Rare Circles, a new company in the experiential loyalty space.

Listeners may know him better as the co-founder and CEO of Frank and Oak a leading apparel brand focused on sustainability and climate change that won the Technology Fast 50 and Fast Company’s Most Innovative Company in Retail.

Our conversation explores engaging with consumers and how starting with a core fandom can be very powerful way to grow your business.

Topics include:

Why paid acquisition is seductive to marketers, but slow and steady organic community growth can win in the long term.
How and why social media platforms’ business models impact your business.
Where and how to differentiate your consumer experience.

… continue reading

110 episoder

#Gabriella Mirabelli #Business #Marketing

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UN 267 - Ethan Song. Rare Circles.

Up Next with Gabriella Mirabelli

13 subscribers

published 1y ago

Del

MP3•Episode hjem

Indhold leveret af Gabriella Mirabelli. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Gabriella Mirabelli eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Today we’re speaking with Ethan Song, the founder and CEO of Rare Circles, a new company in the experiential loyalty space.

Listeners may know him better as the co-founder and CEO of Frank and Oak a leading apparel brand focused on sustainability and climate change that won the Technology Fast 50 and Fast Company’s Most Innovative Company in Retail.

Our conversation explores engaging with consumers and how starting with a core fandom can be very powerful way to grow your business.

Topics include:

Why paid acquisition is seductive to marketers, but slow and steady organic community growth can win in the long term.
How and why social media platforms’ business models impact your business.
Where and how to differentiate your consumer experience.

… continue reading

110 episoder

#Gabriella Mirabelli #Business #Marketing

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