Real-World Examples of How Top Brands are Using AI on the Digital Shelf

Unpacking the Digital Shelf

Unpacking the Digital Shelf

21:04

Step into the mysterious and visually stunning world of The Electric State as host Francesca Amiker takes you behind the scenes with the creative masterminds who brought Simon Stålenhag’s dystopian vision to life. In this premiere episode, directors Joe and Anthony Russo, stars Millie Bobby Brown and Chris Pratt, writers Christopher Markus and Stephen McFeely, and producers Angela Russo-Otstot and Chris Castaldi reveal how they transformed a haunting graphic novel into an epic cinematic experience. Watch The Electric State coming to Netflix on March 14th. Check out more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

for ca. et år siden 1:01:07

MP3•Episode hjem

AI’s impact on e-commerce continues to grow with many brands using test-and-learn approaches with AI in their content creation, testing, syndication, and digital shelf optimization practices. Those who aren’t taking advantage of AI-based tactics risk falling behind the competition, but they’re surrounded by questions about how to get started with AI and what the new era of content creation will look like. In this audio rebroadcast of a recent Digital Shelf Institute webinar hosted by Lauren Livak Gilbert, learn how fellow digital leaders like Todd Hassenfelt from Colgate and Pam Perino from Ghirardelli approached the same questions. Eli Orkin, VP of Marketing at Vizit, also joins to map out how AI-fueled data can drive measurable performance improvements on the digital shelf.

303 episoder

Real-World Examples of How Top Brands are Using AI on the Digital Shelf

17 subscribers

published for ca. et år siden

Del

MP3•Episode hjem

303 episoder

Alla avsnitt

Unpacking the Digital Shelf

1
The Coalition of the Willing, with Heather Campain, VP, CPG Integrated Go-to-Market Strategy at Epsilon 39:29

for 4 dage siden39:29

39:29

Unpacking the Digital Shelf

1
Strategies for Winning the MegaSales, with Sunava Dutta, Chief Product Officer at Pacvue 34:25

for 11 dage siden34:25

34:25

The MegaSales of the big retailers represent both risk and opportunity, and the size of both are constantly changing. Today’s guest, Sunava Dutta, Chief Product Officer at Pacvue, brings a ton of insights around overall strategic organizational and process best practices and a dive into the data and what it portends for this season of the Prime Days and the Walmarts Deals. It involves all the rooms of your house and a lot of math.…

Unpacking the Digital Shelf

1
“How Can We Get More Product Content to the PDP Faster”?, with Carolan Di Fiore, Digital Content Deployment Manager at Hershey 42:36

for 18 dage siden42:36

42:36

“How Can We Get More Product Content to the PDP Faster”? That question is top of mind every day for Carolan Di Fiore, Digital Content Deployment Manager at Hershey. Drawing from her prior experience in Ecommerce and digital roles at other global companies like Bimbo Bakeries, Carolan hit the ground running at Hershey a year and a half ago, and joins the podcast to describe the strategies that she and a cross-functional group of marketing, sales, data, and technology leaders are implementing to deliver answers to that core question. And in doing so, speed time to market, accelerate performance, and delight the consumer.…

Unpacking the Digital Shelf

1
It’s Our 300th Episode - What Have We Learned?, with co-hosts Peter Crosby, Lauren Livak Gilbert, and Rob Gonzalez 44:05

for 25 dage siden44:05

44:05

Three hundred freakin’ episodes of Unpacking the Digital Shelf! We celebrate by bringing together the 3 co-hosts to squeeze out the lessons learned from our generous and brilliant guests, and highlight where we think you’ll want to put your energies to make sure you, and your organization, are ready for the opportunities to come.…

Unpacking the Digital Shelf

1
The Power of Love: Lean Into Loyalty, with Chris Perry, Chief Learning Officer at firstmovr 37:55

for 5 weeks siden37:55

37:55

Loyalty is one of the most important components of love. It can also be one of the greatest drivers of your competitive advantage and growth in financially challenging times. Chris Perry, Chief Learning Officer at firstmovr and our own Lauren Livak Gilbert teamed up to dig into the best new practices of loyalty and describe them in a new research report, 8 Love Languages of Shopper Loyalty. We dive into their advice on how to most effectively build your relationship and turn your best customers into even better customers and, ultimately, your advocates.…

Unpacking the Digital Shelf

1
Are You a Leader or a Laggard in Your Retail Media Operation?, with Russ Dieringer, founder and CEO of Stratably 38:36

for 6 weeks siden38:36

38:36

Retail media has been around long enough now for some clear trends to develop in terms of the best practices that lead to the best outcomes from your investment. Russ Dieringer, founder and CEO of Stratably, has returned with a refresh to their “How Brands Do Retail Media” report, which uses both quantitative and qualitative data from more than 70 large to medium-sized CPG brands to separate the leaders from the laggards, and illuminate the path to greater ROI on your retail media investment.…

Unpacking the Digital Shelf

1
From SEO to GEO - How to Win the Battle for the AI Agent’s Attention, with Max Sinclair, Founder & CEO at Ecomtent 36:36

for 7 weeks siden36:36

36:36

In the 2024 holiday shopping season, use of AI chatbot shopping rose 6,000% over the prior year, according to Adobe. Those are searches driven by the intent of the shopper, and many never even make it to a product page. Winning your place in those shopping journeys will require mastering the new capabilities of generative engine optimization, or GEO. Max Sinclair, Founder & CEO at Ecomtent, joined the podcast to provide a primer of what’s changing and what’s possible to start seizing the opportunity faster than your competitors. Early mover’s advantage is at stake, and the answer won’t be more keywords.…

Unpacking the Digital Shelf

1
Riding the Waves of AI Innovation, with Brian Yamada, Chief Innovation Officer at VML 27:43

for 8 weeks siden27:43

27:43

Brian Yamada, Chief Innovation Officer at VML, says this era of AI innovation could be best described using the title of the Oscar Winner for Best Picture at the 2023: Everything, Everywhere All at Once. So Brian joined the podcast to take some of the craziness out of it all by digging into the 3 waves of AI innovation - content, experience, and agents. How you should think about them and how to work through them within your organization and with your partners.…

Unpacking the Digital Shelf

1
Creating A Global Approach to Omnichannel Execution Excellence with Local Control, with Vivian Valks, Global Ecommerce Acceleration Manager at Arla Foods 33:23

for 9 weeks siden33:23

33:23

After a decade of rapid growth and experimentation, ecommerce for many is moving into a more mature phase, while of course still being incredibly dynamic. Many companies are finding that the new opportunities for category growth lie in establishing the best practices for omnichannel execution and then scaling those capabilities while adapting it to each local market. Vivian Valks, Global Ecommerce Acceleration Manager at Arla Foods, has been at the front lines of that ecommerce growth curve at Mondelez and at Arla. She is now leading Arla’s efforts to bring together the crossfunctional collaboration across teams and in every market to improve the consumer’s omnichannel shopping journey and drive better results. She joined the podcast to lay it all out.…

Unpacking the Digital Shelf

1
35 Years of Leading Transformation at a Global CPG Powerhouse, with Angela Mangiapane, President, Mars Global Services 50:52

for 10 weeks siden50:52

50:52

During her 35 years at Mars, Angela Mangiapane has been a leader in the front office, the middle office, and the back office, most recently as President of Mars Global Services for the last 9 years.. She has been a witness to, and a driver of, the digital era. And from those experiences come great wisdom and principles that should be guides to the coming generations of digital and technology leaders, as well as human beings in general. Rethink Collaboration. Get Your House in Order. Unlearn to Relearn. As she prepares to “rewire” instead of “retire”, Angela generously agreed to join the podcast and pass along some of her observations and encouragements to our you. Listen up.…

Unpacking the Digital Shelf

1
Limiting Beliefs Holding Back? You Can S.N.A.P. Out of It, with Erica Anderson Rooney, author of Glass Ceilings and Sticky Floors 42:47

for 11 weeks siden42:47

42:47

I’m assuming all of you listening are human, so I also assume all of you, like me, struggle with beliefs about ourselves and our capabilities that hold us back from our full potential. If you’re not human, please connect up with me on LinkedIn, because I have questions. In the meantime, though, for us humans, and because of systemic barriers, particularly women, we need to find ways to rewire our brains to SNAP out of it and pivot to beliefs and actions that help us achieve our goals and lift others up with us. Today we are joined by Erica Anderson Rooney is the author of Glass Ceilings and Sticky Floors, in which she details a neuroscience-backed method for altering the subconscious beliefs that hold us back.…

Unpacking the Digital Shelf

1
That Social Commerce Thing is Really Going to Happen This Time, with Andrew Criezis, President at NIQ 27:52

for 12 weeks siden27:52

27:52

When it comes to the promise of Social Commerce, we have the Social part down, but the Commerce part is still very much a work in progress. We have news on that front. Andrew Criezis, President at NIQ, recently returned from a trip to China with insights, data, and experiences that foretell new social commerce experiences and formats that might just make the leap across the pond this time. And yes, of course, it involves AI.…

Unpacking the Digital Shelf

1
The ENDCAPS: Celebrating Best-in-Class Digital Merchandising and PDP Activation 38:14

for 13 weeks siden38:14

38:14

The best part of being in the digital commerce community is how we are all continuously sharing with, and learning from, each other. It’s especially helpful when an independent, unbiased organization like say, firstmovr, creates an opportunity to find the best and turn it into best practices. And then share freely. That’s why firstmovr’s Chief Learning Officer Chris Perry is here today, to share the results of the first ever ENDCAPS awards - celebrating and elevating brands for best-in-class digital merchandising and PDP activation, and explaining how you can turn it into action - and maybe join next year’s honorees!…

Unpacking the Digital Shelf

1
NRF 2025 Recap: Retail Innovation and the Trends Shaping 2025 29:45

for 14 weeks siden29:45

29:45

Digital shelf talkers, virtual try-ons, AI warehouse robots - these were just some of the technology that Andrea K.Leigh and I saw at NRF 2025 last week. We are at a critical time in our industry where technology can fundamentally change how we do business and enhance the consumer experience. Tune in to hear how brands and retailers are using technology to create more personalized, seamless and blended experiences both in-store and online.…

Unpacking the Digital Shelf

1
Navigating the Digital Data Ecosystem to Unlock Growth, Tim Caggiano, Head of eCommerce Reporting & Analytics at Nestle, Salim Bachatene, SVP Global Sales, Ecommerce NielsenIQ, Michael Nunes,… 57:24

for 15 weeks siden57:24

57:24

The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piece of the ecosystem. The important element for brands is learning how to navigate the complexity, break down silos in their organizations and turn insights into action at every step on the consumer journey. This is an audio rebroadcast of a webinar focused on just that, led by Lauren Livak Gilbert, with guest experts Tim Caggiano, Head of eCommerce Reporting & Analytics at Nestle, Salim Bachatene, SVP Global Sales, Ecommerce at NielsenIQ, and Michael Nunes, Director of Product Strategy & Operations at Pacvue.…

Unpacking the Digital Shelf

1
Defensive Selling Strategies at Amazon, with Martin Heubel, founder of Amazon consultancy Consulterce 36:32

for 31 weeks siden36:32

36:32

It was Jeff Bezos who first said “your margin is my opportunity”, and the Andy Jassy regime continues that strategy as Amazon continuously adjusts vendor terms to maximize profitability and win the price war. Amazon consultancy Consulterce and our friends at Stratably recently teamed up on a survey of brands about their Amazon relationship. Martin Heubel from Consulterce returned to the podcast to dig deep into some of the best defensive strategies that brands can use to gain some higher ground with the world’s everything store.…

Unpacking the Digital Shelf

1
To Operationalize AI, Take the Blue Pill and Enter the MAITRIX, with Chris Perry and Oskar Kaszubski, Co-Founders of firstmovr 42:10

for 32 weeks siden42:10

42:10

We are definitely in test and learn mode in AI, and many organizations are struggling with how to structure and focus their experiments to move past the hype towards impact. Well, struggle no longer! Or, at least, struggle less, thanks to the learned minds at firstmovr, who have taken the fruits of their AI strategy engagements with their clients and turned them into a framework called the MAITRIX. Chris Perry and Oskar Kaszubski rejoined the pod to offer you the blue pill that will help you make order from chaos and align the organization on a meaningful AI path.…

Unpacking the Digital Shelf

1
Mapping Your Way to the Digital Product Passport, with Raphael Gutierrez, Director of Global PXM and Product Strategy at Valtech 38:26

for 33 weeks siden38:26

38:26

The drive towards a more sustainable future is gaining a lot of momentum under the requirements of the Digital Product Passport regulations passed recently by the EU. The DPP will reshape data transparency across the value chain to allow retailers, distributors, and ultimately consumers to select products that match their environmental values. We hit the compliance deadlines for some categories in 2027, and the journey for every actor in the supply chain will be complicated. Raphael Gutierrez, Director of Global PXM and Product Strategy at Valtech, joined the podcast with a primer on the Digital Product Passport and how to build the foundation for compliance starting now. No surprise, it starts with people, goes to process, and ends up at technology.…

Unpacking the Digital Shelf

1
A New Playbook for In-Store Retail Media in an Omnichannel Age, with Jeffrey Bustos, VP Measurement Addressability Data at IAB and Mike Wessel, Director of In-store Media at Kroger Precision Marketing 31:53

for 33 weeks siden31:53

31:53

The criss-cross journey of today’s omnichannel shopper, from digital to in-store and back again, means that your retail media messages of inspiration, value, and convenience must follow them wherever they go. The IAB recently issued a new playbook for in-store media in this omnichannel world, a guide for testing, measuring, and learning in the messy and constantly evolving local store. Jeffrey Bustos, VP Measurement Addressability Data at IAB and Mike Wessel, Director of In-store Media at Kroger Precision Marketing joined the podcast to walk us through the playbook’s takeaways.…

Unpacking the Digital Shelf

1
Using Data to Identify and Drive Omnichannel Growth Use Cases, with Andy Beilke, Sr. Development Manager, eCommerce Strategy & Capabilities at General Mills 34:00

for 35 weeks siden34:00

34:00

The zig zag shopping journey of the consumer has completely disrupted the organizational silos of brick and mortar vs. digital commerce at many brands. Driving growth requires cross-functional teams to pick omnichannel use cases and devise, launch, measure, and optimize them together. The fuel of that process is data, and Andy Beilke, Sr. Development Manager, eCommerce Strategy & Capabilities at General Mills, focuses his team on delivering the data that enables omnichannel thinking and behaviors across the organization. Andy joined the podcast to walk us through the transformation of processes and data science that are driving growth. Following this episode, you will want to google the word “gonculator”.…

Unpacking the Digital Shelf

1
Why We are Like Bees, and Why it Really, Really Matters, with Byron Reese, Futurist and Author of “We Are Agora” 38:12

for 36 weeks siden38:12

38:12

Almost 2 months ago to the day, we had Futurist and Author Byron Reese on the podcast to talk about AI and its possibilities and risks. I warned you all then that I would have him back on to talk about his new book, We Are Agora, in which he sets out to scientifically prove that humans together make a superorganism, like bees make a hive, and what that means for our future and how we should spend our day. Nerdy, inspiring, awesome. He joined Rob Gonzalez and me to talk us through it.…

Unpacking the Digital Shelf

1
TikTok Seems to Have Cracked the Code on Social Shopping, with Ben Rey, Chief Revenue Officer at Teikametrics 37:08

for 37 weeks siden37:08

37:08

Did you know that of the users who have engaged with TikTok Shop, 71.2% of them have bought a product? Smells like social shopping to me! Their advancements, from getting in the fulfillment game to an affiliate program, are driving some really impressive results with Gen Z, with acquisition costs still lower than other channels. Are you playing? Should you be? What’s working? What’s not? Here we are with Ben Rey, Chief Revenue Officer at Teikametrics, to get all the answers for you to refresh or create your TikTok Shop strategy.…

Unpacking the Digital Shelf

1
Riding a Generational Shift of Data, Attribution, and Marketing Leadership, with Rachel Tipograph, Founder & CEO of MikMak 31:44

for 38 weeks siden31:44

31:44

The cookie has finally crumbled. Consumers are shopping and buying everywhere they darn well please. Brands and retailers are fighting over margin more fiercely than ever before. Rachel Tipograph, from her role as Founder & CEO of MikMak, is in the center of this generational maelstrom of the shifting rules of commerce, and joins the podcast to share her view of the trends that will matter in the next 18 months. Buckle up, it’s going to be an exciting ride.…

Unpacking the Digital Shelf

1
How to Get Your CEO’s Attention for the Big Swings of Commerce, with Jeriad Zoghby, Chief Commerce Strategy Officer at IPG 47:25

for 39 weeks siden47:25

47:25

Driving growth while cutting costs - the gordian knot of commerce today. Our listeners know that achieving that over the longer term will require deep investments in systematic automation and data, and many of you have struggled with convincing the C-suite and Board of why these investments are key to survival. Jeriad Zoghby, Chief Commerce Strategy Officer at IPG, joins the podcast with insights from years of 15 minute CEO conversations that ignite change as well as a new set of research on where some of those opportunities lie.…

Unpacking the Digital Shelf

1
Content Quality, Speed, and Lower Cost - You CAN Have All Three, with David Feinleib, Founder and CEO at It’sRapid.ai 38:12

for 40 weeks siden38:12

38:12

Dave Feinleib has been at the forefront of content and commerce throughout the last decade of the digital shelf, and he is now pouring that knowledge and experience into a new venture focused on the next great unlock for commerce which, it will not surprise you, is AI. At ItsRapid.ai, his new technology and wisdom on the process and people side of content creation and optimization is powering the AI “test and learn to production” timeline for some of the world’s largest brands. Dave joins the podcast to bring that timeline and its lessons and benefits to life.…

Unpacking the Digital Shelf

1
Sure, Price, But Trust? That’s the Clincher, with Andrea Leigh, Founder & CEO, Allume Group 34:42

for 41 weeks siden34:42

34:42

Every quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the podcast with the takeaways from Q2 based on their research.…

Unpacking the Digital Shelf

1
Aim Much Higher, Move Much Faster, with Steve Dennis, bestselling author of Leaders Leap: Transforming Your Company at the Speed of Disruption 48:14

for 42 weeks siden48:14

48:14

Folks, we live in a VUCA world: volatile, uncertain, complex, and ambiguous. To thrive in this environment, transformation by inches will simply not be enough. Leaps are required. Seven mind leaps, in fact, according to best-selling author Steve Dennis. His new book, Leaders Leap: Transforming Your Company at the Speed of Disruption is a primer of the transformations leaders must make to be able to drive the vision, course, and speed required to be remarkable. Steve joined the podcast to lay out the core tenets in his clarion call of a book.…

Unpacking the Digital Shelf

1
The Scoop from the Beaches of Cannes, with Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute 27:48

for 43 weeks siden27:48

27:48

A couple of weeks ago, the advertising and communications industry gathered on the beaches of Cannes for the Cannes Lions Festival of Creativity. In addition to celebrating the best creative work of the past year, there are executives from around the industry connecting to figure out what’s next. Our own Lauren Livak Gilbert was part of that throng, and she returned with some great insights we just had to share, so we put her in the hot seat for a change.…

Unpacking the Digital Shelf

1
LIVE FROM CANNES LIONS: Navigating the Amazon Canvas with Jeff Cohen, Principal Evangelist at Amazon Ads 33:45

for 44 weeks siden33:45

33:45

Live from the Cannes Lions Festival of creativity where commerce and retail media took center stage we turned to Jeff Cohen, Principal Evangelist at Amazon Ads to help navigate the changing world of the Amazon Canvas and how brands should be utilizing the suite of options from AMC to Prime Video and beyond.…

Unpacking the Digital Shelf

1
Worried about AI? Byron Reese is 93% Sure You Don’t Have to Be, with Byron Reese, Futurist and Author of “We Are Agora” 46:28

for 45 weeks siden46:28