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How to Access and Measure Retail Media Networks in the Wild West Era, with Andreas Reiffen, CEO & Co-Founder, Crealytics

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Manage episode 405830885 series 2563274
Indhold leveret af Digital Shelf Institute. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Digital Shelf Institute eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
More and more retailers are bringing their retail media networks online in 2024, which is both a management and measurement challenge for brands, but also a significant potential early advantage for those who figure out how to manage it. Andreas Reiffen, CEO & Co-Founder of retail media supply side platform provider Crealytics, joined the podcast to share how brands can tap into solutions and providers that can ease access and management, and brings insights into how, as ROAS dies, more blunt but more accurate forms of measurement can be deployed.
  continue reading

271 episoder

Artwork
iconDel
 
Manage episode 405830885 series 2563274
Indhold leveret af Digital Shelf Institute. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Digital Shelf Institute eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
More and more retailers are bringing their retail media networks online in 2024, which is both a management and measurement challenge for brands, but also a significant potential early advantage for those who figure out how to manage it. Andreas Reiffen, CEO & Co-Founder of retail media supply side platform provider Crealytics, joined the podcast to share how brands can tap into solutions and providers that can ease access and management, and brings insights into how, as ROAS dies, more blunt but more accurate forms of measurement can be deployed.
  continue reading

271 episoder

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