William "Classic" Thomas: Breaking Through Creative Commodification

Unglossy: Decoding Brand in Culture

Have you ever wondered why your favorite artists are struggling despite millions of streams? Creative work isn't always valued as it should be, especially in the digital age. Join us for a hilarious yet enlightening talk with William "Classic" Thomas, a visionary content creator and brand strategist, as he shares unconventional strategies for breaking through the commodification of creativity. We'll even take a detour to discuss "baby bananas" and the quirky side of online sales, ensuring a few laughs along the way.
With insights from fast-paced product development to the intricacies of creative marketing, this episode uncovers the art of balancing passion and profitability. Hear how independent brands can outmaneuver industry giants by leveraging audience feedback and authentic collaboration. Plus, follow a personal tale of transitioning from music to film, driven by the relentless pursuit of passion and perspective, and how this can fuel innovative content creation.
This episode is your guide to connecting with audiences, building genuine narratives, and navigating the complex world of digital content with confidence.
"Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to hear this thought-provoking discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/

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1. Exploring Branding and Culture With Classic (00:00:00)

2. Fast-Paced Business Strategy Discussed (00:13:19)

3. Creating Branding Through Creative Content (00:16:32)

4. Navigating Branding and Artistry Intersection (00:21:01)

5. Storytelling, Entertainment, and Branding Strategies (00:32:11)

6. Understanding Algorithms and Building Patronage (00:37:12)

7. Content Creation and Branding Future (00:46:43)

8. Leveraging AI for Branding Success (00:56:09)