How a Frog Logo Revolutionised Southeast Asian Startups | Hugh Mason from JFDI

Understanding VC

🕰️ Timestamps:

00:00 - Introduction

03:54 - Importance of Branding in Startups

07:42 - Hugh on starting JFDI

17:33 - Importance of Mentorship

20:44 - How to attract great people

26:06 - Measuring relevant Progress Metrics in Accelerators

29:41 - Selection in Accelerators

32:17 - What’s a ‘Great’ Outcome for an Accelerator?

35:50 - Lessons from running JFDI

38:53 - Startup Ecosystem in Singapore

49:25 - Do top entrepreneurs still value accelerator programs?
📍 About Hugh:

Hugh Mason is a UK-born entrepreneur and investor based in Singapore, best known as the co-founder and CEO of JFDI Asia (Joyful Frog Digital Incubator), Southeast Asia's first startup accelerator, established in 2010. With a background in electronic engineering and media production, he has produced over 150 documentaries for major networks before transitioning to the startup ecosystem. Under his leadership, JFDI has invested around USD 3 million in over 70 startups, emphasising the importance of storytelling and community in entrepreneurship. Hugh continues to mentor emerging entrepreneurs and has co-authored books on startup journeys.

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📍 About:

Understanding VC is a podcast that provides founders with the knowledge and resources they need to understand venture capital. Our goal is to create the best and most comprehensive resource on venture capital on the internet, so that founders can make informed decisions about their businesses and secure the funding they need to succeed.