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Indhold leveret af Understanding Cyber and Clear Cut Cyber Ltd. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Understanding Cyber and Clear Cut Cyber Ltd eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Cyber Essentials Update - Part 1
Manage episode 431707719 series 3210167
Indhold leveret af Understanding Cyber and Clear Cut Cyber Ltd. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Understanding Cyber and Clear Cut Cyber Ltd eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Cyber Essentials - Part 1: We first tackled cyber essentials in 2021 - since then there have been a number of updates and changes, as well as our understanding changing. We are therefore revisiting CE. In this part we cover what it is, when you might want it, and 2 tips to make gaining CE easier. Part 2 contains 8 more tips, including the elements that are not obvious. This advice stems from us advising and supporting complex organisation is gaining CE. If you want any cyber security support please get in contact with the team by email info@clearcutcyber.com or visit the website clearcutcyber.com Music is Green Lights by Jahzzar from the Free Music Archive and used under CC BY-SA 4.0 license: creativecommons.org/licenses/by-sa/4.0/
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40 episoder
Manage episode 431707719 series 3210167
Indhold leveret af Understanding Cyber and Clear Cut Cyber Ltd. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Understanding Cyber and Clear Cut Cyber Ltd eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Cyber Essentials - Part 1: We first tackled cyber essentials in 2021 - since then there have been a number of updates and changes, as well as our understanding changing. We are therefore revisiting CE. In this part we cover what it is, when you might want it, and 2 tips to make gaining CE easier. Part 2 contains 8 more tips, including the elements that are not obvious. This advice stems from us advising and supporting complex organisation is gaining CE. If you want any cyber security support please get in contact with the team by email info@clearcutcyber.com or visit the website clearcutcyber.com Music is Green Lights by Jahzzar from the Free Music Archive and used under CC BY-SA 4.0 license: creativecommons.org/licenses/by-sa/4.0/
…
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40 episoder
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×The Bottom Line Cash! We talk about funding cyber security, when you need funding, and top tips on how to secure funding. If you want any cyber security support please get in contact with the team by email info@clearcutcyber.com or visit the website clearcutcyber.com Music is Green Lights by Jahzzar from the Free Music Archive and used under CC BY-SA 4.0 license: creativecommons.org/licenses/by-sa/4.0/…
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Understanding Cyber

Cyber Essentials - Part 2: We first tackled cyber essentials in 2021 - since then there have been a number of updates and changes, as well as our understanding changing. We are therefore revisiting CE. In this part we cover 8 more tips to achieve CE, including the elements that are not obvious. This advice stems from us advising and supporting complex organisation is gaining CE. If you want any cyber security support please get in contact with the team by email info@clearcutcyber.com or visit the website clearcutcyber.com Music is Green Lights by Jahzzar from the Free Music Archive and used under CC BY-SA 4.0 license: creativecommons.org/licenses/by-sa/4.0/…
U
Understanding Cyber

Cyber Essentials - Part 1: We first tackled cyber essentials in 2021 - since then there have been a number of updates and changes, as well as our understanding changing. We are therefore revisiting CE. In this part we cover what it is, when you might want it, and 2 tips to make gaining CE easier. Part 2 contains 8 more tips, including the elements that are not obvious. This advice stems from us advising and supporting complex organisation is gaining CE. If you want any cyber security support please get in contact with the team by email info@clearcutcyber.com or visit the website clearcutcyber.com Music is Green Lights by Jahzzar from the Free Music Archive and used under CC BY-SA 4.0 license: creativecommons.org/licenses/by-sa/4.0/…
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Understanding Cyber

1 How CISOs sleep at night - aka Assurance 37:27
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How CISOs sleep at night - aka Assurance: The final episode of our special series on risk. Matt, Tom and Toby discuss how you can assure your risks, ensuring your risk understanding and prioritisation is correct, and your mitigation work effectively. If you want any cyber security support please get in contact with the team by email info@clearcutcyber.com or visit the website clearcutcyber.com Music is Green Lights by Jahzzar from the Free Music Archive and used under CC BY-SA 4.0 license: creativecommons.org/licenses/by-sa/4.0/…
Risking It All: Episode three of four in our special series on risk. Matt and Tom continue their journey through cyber risk management, and talk about how we might go about accepting certain levels of risk. Exercising, threat modelling, and a good communications plan all feature. If you want any cyber security support please get in contact with the team by email info@clearcutcyber.com or visit the website clearcutcyber.com Music is Green Lights by Jahzzar from the Free Music Archive and used under CC BY-SA 4.0 license: creativecommons.org/licenses/by-sa/4.0/…
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Understanding Cyber

Risky Tools and Techniques by Clear Cut Cyber Ltd
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Understanding Cyber

In the first of a four-part series on risk we examine what risk management means in the cyber world, how people get it wrong, and how to solve it. Featuring special guest, and Clear Cut Cyber risk expert, Matt. If you want any cyber security support please get in contact with the team by email info@clearcutcyber.com or visit the website clearcutcyber.com Music is Green Lights by Jahzzar from the Free Music Archive and used under CC BY-SA 4.0 license: creativecommons.org/licenses/by-sa/4.0/…
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Understanding Cyber

Learn how to plan cyber incident response We explain how to plan for cyber incident response. The elements that make up the plan, the stages that take place during cyber incident response, the key things to do ahead of an incident, and how to learn more. If you want any cyber security support please get in contact with the team by email info@clearcutcyber.com or visit the website https://clearcutcyber.com Music is Green Lights by Jahzzar from the Free Music Archive and used under CC BY-SA 4.0 license: creativecommons.org/licenses/by-sa/4.0/…
What is a CISO? In this episode Toby and Tom are joined by a special guest - Dr Andy Grayland. Andy is an experienced CISO, and currently fills that role for Silobreaker. He joins the team to discuss what a CISO is, what the role entails, when you need one, and what he thinks the most important actions and skills are for a new CISO. If you want any cyber security support please get in contact with the team via the website: clearcutcyber.com or to learn more about Silobreaker go to Silobreaker.com. Music is Green Lights by Jahzzar from the Free Music Archive and used under CC BY-SA 4.0 license: creativecommons.org/licenses/by-sa/4.0/…
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Understanding Cyber

Security assessments In this episode Toby and Tom discuss what security assessments are, different types of assessment, and how they are conducted. They also talk through some of the assessments they have conducted. If you want any cyber security support please get in contact with the team via the website: clearcutcyber.com. Including free cyber security health checks for charitable organisations. Music is Green Lights by Jahzzar from the Free Music Archive and used under CC BY-SA 4.0 license: creativecommons.org/licenses/by-sa/4.0/…
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Understanding Cyber

From Function to Fortification: identifying and securing critical business functions In this episode Toby and Tom discuss why understanding business impact is key to context for any cyber security programme, and a process for working it out. If you want any cyber security support please get in contact with the team via the website: https://clearcutcyber.com or email info@clearcutcyber.com Music is Green Lights by Jahzzar from the Free Music Archive and used under CC BY-SA 4.0 license: creativecommons.org/licenses/by-sa/4.0/…
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Understanding Cyber

Cyber Essentials In this second part of the cyber essentials scheme we examine what the scope of it is, how you define your scope, and what is not in scope. Further reading: NCSC website: https://www.ncsc.gov.uk/cyberessentials/overview IASME (NCSC partner): https://iasme.co.uk/cyber-essentials/ Music by Jahzzar and used under CC BY-SA 4.0 license: creativecommons.org/licenses/by-sa/4.0/…
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Understanding Cyber

Cyber Essentials The UK has a certification scheme called Cyber Essentials to help improve cyber security. In this podcast we help you understand what the cyber essentials and cyber essentials plus schemes are, and why you should follow the advice contained in the essentials. This podcast provides and overview of the scheme, and later podcasts will go into the detail of them. Further reading: NCSC website: https://www.ncsc.gov.uk/cyberessentials/overview IASME (NCSC partner): https://iasme.co.uk/cyber-essentials/ Music by Jahzzar and used under CC BY-SA 4.0 license: creativecommons.org/licenses/by-sa/4.0/…
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Understanding Cyber

Honeypots and Deception Ever wondered what honeypots have to do with cyber security and how to use them to give high quality alerts about an attack? Listen to understand. Music by Jahzzar and used under CC BY-SA 4.0 license: creativecommons.org/licenses/by-sa/4.0/
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Understanding Cyber

Episode 25 - OT / Operational Technology We understand: What is OT, what is the difference between OT and IT, why this difference matters, and why you need to think differently when securing OT. Read more about OT: https://en.wikipedia.org/wiki/Operational_technology Black energy OT attack that Tom described: https://en.wikipedia.org/wiki/BlackEnergy Music by Jahzzar and used under CC BY-SA 4.0 license: creativecommons.org/licenses/by-sa/4.0/…
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