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Listen UP! #14 - Craig "Patty" Patterson
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OCTOBER 4, 2017 - Craig "Patty" Patterson opened the world’s fifth CrossFit affiliate and Canada’s first in Vancouver in 2004. He was mentored directly by CrossFit Founder Greg Glassman from 2004 to 2009 and because of this relationship with Greg, Patty’s gym “always looked different." After Patty described the path he was on at the Crossfit Filfest in Las Vegas in 2008, affiliate owners started contacting Patty for advice, and before he knew it, he was consulting to more than 100 business owners. Today, Patty and the MadLab Group. have consulted with over 1,200 gyms worldwide and the number is growing. We asked Patty to describe his beginnings, the state of the fitness industry now, and how he’s helping professionalize the fitness industry through business education and support...
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