Three Foot Marketing (From The AOP Archives) Under The Influence With Terry O'Reilly podcast

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Three Foot Marketing (From the AOP Archives)

12M ago 28:38

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Indhold leveret af Apostrophe Podcast Network. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Apostrophe Podcast Network eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

This week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet – meaning that critical distance between your shopping cart and the shelf. We’ll examine how stores use design, technology and psychology to influence your decisions - from the moment you walk in to when you line up at the cash. We’ll also look at the interesting tug-of-war that happens between stores and brands. There’s no doubt about it, those three feet have become one of the biggest battlegrounds for your dollar.

Hosted on Acast. See acast.com/privacy for more information.

… continue reading

346 episoder

#Marketing #Canada Marketing #Canada #Business #Society #Apostrophe Podcast Network #Advertising #Terry OReilly

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Three Foot Marketing (From the AOP Archives)

Under the Influence with Terry O'Reilly

35,574 subscribers

published 12M ago

Del

MP3•Episode hjem

Indhold leveret af Apostrophe Podcast Network. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Apostrophe Podcast Network eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

This week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet – meaning that critical distance between your shopping cart and the shelf. We’ll examine how stores use design, technology and psychology to influence your decisions - from the moment you walk in to when you line up at the cash. We’ll also look at the interesting tug-of-war that happens between stores and brands. There’s no doubt about it, those three feet have become one of the biggest battlegrounds for your dollar.

Hosted on Acast. See acast.com/privacy for more information.

… continue reading

346 episoder

#Marketing #Canada Marketing #Canada #Business #Society #Apostrophe Podcast Network #Advertising #Terry OReilly

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