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The Marketing of Taylor Swift: (Taylor's Version)

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Manage episode 399042478 series 2434990
Indhold leveret af Apostrophe Podcast Network. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Apostrophe Podcast Network eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.


She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways.


And holds over 70 Guinness World Records.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

349 episoder

Artwork
iconDel
 
Manage episode 399042478 series 2434990
Indhold leveret af Apostrophe Podcast Network. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Apostrophe Podcast Network eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.


She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways.


And holds over 70 Guinness World Records.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

349 episoder

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