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Tracksmith with Blair Beckwith
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Indhold leveret af James Marks and Jennifer Yates, James Marks, and Jennifer Yates. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af James Marks and Jennifer Yates, James Marks, and Jennifer Yates eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
On this episode of Unboxing Ecommerce, James and Jennifer order from Tracksmith with special guest, Blair Beckwith. Blair has been working in the commerce enablement space for more than a decade. He got his start building the Shopify App Store. Today, he leads growth at Mantle, a company that powers back office and growth tooling for commerce enablement software companies.
Why Tracksmith?
Blair discovered Tracksmith while working with a reviews platform and was immediately drawn to their aesthetic and approach to running culture. Unlike the typical neon-heavy running gear, Tracksmith's understated, classic New England-inspired design stood out, embodying a vintage track team vibe.
Tracksmith: www.tracksmith.com
Research included these sources
- Tracksmith: www.tracksmith.com/pages/about
- Forbes: www.forbes.com/sites/katiebaron/2022/10/11/tracksmith-expands-how-americas-most-intellectual-running-brand-is-closing-cult-status
- Outside: www.outsideonline.com/outdoor-gear/run/tracksmith-running-brand-business-profile
- Crunchbase: www.crunchbase.com/organization/tracksmith
- Pitchbook: www.pitchbook.com/profiles/company/65264-59#overview
- Tracksmith Fellowship: www.tracksmith.com/pages/tracksmith-fellowship-program
- Tracksmith Fellowship Recipient, Dinée Dorame: www.groundedpod.com/about/
Curated Technology List
- DatoCMS: www.datocms.com
- MNTN: www.mountain.com
- JustUno: www.justuno.com
Other Sites mentioned
- How To Pronounce: www.howtopronounce.com/luke-scheybeler
- Unlocking the Customer Value Chain: www.penguinrandomhouse.com/books/562858/unlocking-the-customer-value-chain-by-thales-s-teixeira-with-greg-piechota/
Connect with Blair:
www.heymantle.com
www.linkedin.com/in/blairbeckwith
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Have a brand/shopping experience you want us to review? Send us a message at [email protected]
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com
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