Summer Fridays with Jeff Kaiden

Unboxing Ecommerce: Operations Behind Online Brands

James, Jennifer, and their guest Jeff Kaiden (Capacity, LLC) order Summer Fridays' hero product and then some.
Research included these sources:

• Summer Fridays: https://summerfridays.com/pages/about
• Today Show: https://www.today.com/video/how-summer-fridays-founders-went-from-online-to-in-stores-162786373733
• Pitchbook: https://pitchbook.com/profiles/company/267885-01#investors
• The Industry.Beauty: https://theindustry.beauty/the_directory/summer-fridays/
• Zoominfo: https://www.zoominfo.com/c/summer-fridays-llc/446220785
• CBInsights: https://www.cbinsights.com/company/summer-fridays
• Forbes: https://www.forbes.com/sites/oliviaperez/2022/04/22/the-best-entrepreneurial-lessons-from-summer-fridays-founders-marianna-hewitt-and-lauren-gores-ireland/?sh=506941152df5

Curated Technology List

• Attentive, https://www.attentive.com/ An AI marketing platform to create hyper-personalized SMS and email
• Zendesk, https://www.zendesk.com/ Customer experience solution
• Keras, https://keras.io/ Machine learning developer tool used as a recommendation model
• UserWay, https://userway.org/ Helping websites comply with ADA law and conform with WCAG guidelines
• Route, https://route.com/ Keeps tabs on deliveries

Appreciation to our special guest:

Jeff Kaiden, Founder & CEO of Capacity, LLC

Capacity, LLC: Fulfillment (retail, ecomm, international), plus kitting, assembly, and gift wrap.

_______________
Have a brand/shopping experience you want us to review? Send us a message at [email protected]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________

Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com