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Revolutionizing Remodeling Marketing: Custom Built's 'Sales-First Initiative Powered By Marketing' Approach with Isabelle Braeutigam
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Today, Isabelle Braeutigam from Custom Built reveals how the remodeling and design company implemented a game-changing approach that has led them to incredible growth despite having to navigate the challenges of the construction market during and post-COVID.
By creating localized content, leveraging subject matter expert insights, and prioritizing trust through educational resources, Isabelle's team has seen a consistent flow of leads and a marked increase in customer engagement. But building trust goes beyond just answering questions; it's about adopting a sales-first mentality powered by authentic marketing.
Dive into this tactic and more on the latest episode of Trustbuilders!
03:53 Construction marketing shifts from self-promotion to connection.
06:17 Michigan housing market challenges lead to remodeling.
10:43 Sales-first approach, marketing assets back it up.
13:42 Passionate, down-to-earth videographer rebuilds trust, shows results.
16:59 Marketing content focuses on attracting potential clients.
21:26 Sales success attributed to marketing changes and consistency.
24:13 Content manager creates localized, weather-specific content.
27:14 Content manager Joey uses AI for writing and editing, maintaining brand voice.
32:43 Recommend reading "They Ask, You Answer" and coaching.
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