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How offering personalization on gift items helped this entrepreneur grow - Elliot Bishton of Engravers Guild of London
Manage episode 381041735 series 2816020
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Elliot Bishton of Engravers Guild of London shares how he has been able to differentiate and grow a Gift products online ecommerce business by offering custom personalization and beautiful packaging to its customers. Elliot also shares the challenges that small businesses are facing in a highly competitive market where marketing for customer acquisition is getting increasingly expensive. Elliot also shares the importance of right timing in getting into a market.
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