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[Traveltrends] How to leverage the right digital channels to reach Chinese travelers with Humphrey Ho

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Manage episode 219496364 series 2134989
Indhold leveret af Naully Nicolas. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Naully Nicolas eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In less than two decades China has grown from travel minnows to the world’s most powerful outbound market, leapfrogging the US – and leaving it in its wake. According to the United Nations World Tourism Organisation (#UNWTO) Chinese tourists overseas spent $261.1bn in 2016, up from around $10bn in the year 2000 (the figure for 2017 is likely to top $300bn). Collectively, America’s globetrotters parted with a relatively paltry $123.6bn. In this last #travelcast episode, I had the pleasure of interviewing Anjelica Price-Rocha and Humphrey Ho, Managing Director of Hylink Digital Solutions Solutions USA, China’s largest digital advertising agency — now with international headquarters in Santa Monica, Calif. In this episode, we spoke on: How to leverage the right digital channels to reach Chinese travelers?
  continue reading

40 episoder

Artwork
iconDel
 
Manage episode 219496364 series 2134989
Indhold leveret af Naully Nicolas. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Naully Nicolas eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In less than two decades China has grown from travel minnows to the world’s most powerful outbound market, leapfrogging the US – and leaving it in its wake. According to the United Nations World Tourism Organisation (#UNWTO) Chinese tourists overseas spent $261.1bn in 2016, up from around $10bn in the year 2000 (the figure for 2017 is likely to top $300bn). Collectively, America’s globetrotters parted with a relatively paltry $123.6bn. In this last #travelcast episode, I had the pleasure of interviewing Anjelica Price-Rocha and Humphrey Ho, Managing Director of Hylink Digital Solutions Solutions USA, China’s largest digital advertising agency — now with international headquarters in Santa Monica, Calif. In this episode, we spoke on: How to leverage the right digital channels to reach Chinese travelers?
  continue reading

40 episoder

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