389. Tonya Lockyer with Jackson Cooper: Navigating Creative Administration — With Advice from Firsthand Accounts

Town Hall Seattle Arts & Culture Series

When we think about consuming art, whether reading a book, visiting a museum, or maybe watching an outdoor performance act, we rarely consider the administrative efforts that go into making art possible. Creative administration is an evolving field that considers the innovation and organizational management necessary to create and present art. Artists find themselves having to balance their own vision, with the practicalities of physical production, collaboration, and so many other factors. Artists on Creative Administration: A Workbook from the National Center for Choreography, is a collection curated by Tonya Lockyer, containing firsthand accounts of creative administration in action.

Lockyer is focused on telling stories that can help others progress, making a point to state, “This book is for anyone looking for paths forward; for anyone who believes we are in an exceptional moment of change—change is happening and needs to happen.” Please join us at Town Hall for an expansive conversation on the arts, leadership, and the craft of creative administration.

Tonya Lockyer is an award-winning movement artist, choreographer, writer, and cultural curator. Lockyer was the executive and artistic director of Velocity Dance Center in Seattle from 2011 to 2018. Currently, she is also an adjunct professor in Arts Leadership at Seattle University. Her new anthology, Artists on Creative Administration, features the voices of thirty artists and arts workers, sharing their experiences as they navigate issues of equity, design, leadership, collaboration, family, ethics, and care.

Jackson Cooper is the Executive Director of the American Genre Film Archive, the world’s largest nonprofit archive and distributor dedicated to preserving, collecting, and presenting the greatest genre films of all time. In 2023, he was named one of the Top 30 Arts Professionals by Musical America magazine and was appointed by Governor jay Inslee to the Washington State Arts Commission in 2024. He serves on the faculties of both Seattle University and UNC-Greensboro where he teaches Fundraising and philanthropy. His first book entitled A Kids Book About Kindness was published in 2023 and his forthcoming book on Sustainable Fundraising will be published by Columbia Business School Publishing in 2026. He holds an MFA in Arts Leadership at Seattle University and a BA in Theatre/Business from UNCG which honored him with the university’s Young Alumni Award this past October 2024.

Buy the Book Artists on Creative Administration: A Workbook from the National Center for Choreography

Elliott Bay Book Company