016 A LA LATINA| playbooks to succeed

Top Of The Game

A LA LATINA / CLAUDIA + CYNTHIA

Claudia Romo Edelman and Cynthia Kleinbaum Melner are each remarkable women who joined forces to launch a podcast by successful women for any and all women (and frankly, any and all men): “A La Latina - The Playbook To Succeed Being Your Authentic Self”. Claudia is a staunch advocate for Hispanics in America and founder of We Are All Human. Cynthia Kleinbaum Milnerhas decades of experience in business and is currently the Chief Marketing Officer of Money Lion.

We explore why they launched "A LA LATINA”. Despite Latinas representing 9% of the US population, they are vastly underrepresented in the places where power and influence are dispensed. Their podcast aims to bridge that divide by spotlighting Latinas leading in corporate America and offers listeners deep dives into their journeys, sharing wisdom from industry behemoths like Coca-Cola, NFL, and Spotify. The focus is to explore actionable strategies tailored for success — the Latina way. Listeners discover stories of Latinas who've carved a niche for themselves in the business world. They share expert perspectives on overcoming biases and challenges in the corporate world while fostering professional growth in synchrony with cherishing cultural roots.

Claudia is a Mexican-Swiss public servant, speaker and media contributor who is a activist for equity, diversity and inclusion. She has decades of experience working at organizations that include UNICEF, UNHCR, the United Nations and the World Economic Forum. She founded We Are All Human and The Hispanic Star and was a marketing professor at the University of Geneva.

Cynthia, prior to her current role as CMO of Money Lion, held a number of leadership roles at Walmart including being VP, Marketing for Walmart+ where she grew adoption of digital services that redefined the company’s omnichannel go-to-market strategy. Prior to that, she repositioned the digitally native brand Bonobos, improved customer experience at Gilt Groupe, revamped Nestle’s Nesquik brand in Mexico consulted at The Boston Consulting Group. She holds an MBA from Harvard Business School and B.A. degree with honors from Universidad Iberoamericana.

“Hispanic progress is American progress”

“The minority within the minority, the gap between the gap”

EPISODE OUTLINE

(0:00) - Intro

(0:38) - Background

(01:10) - Why the blind spots; solving for representation, moving the needle

(04:24) - A La Latina is launched; climbing the ladder, stereotypes, dual modes

(06:43) - Breaking inertia; Latinidad, reclaiming identities, how to make it authentically

(09:21) - New leadership-styles flip the script; when we write, performance is higher

(10:50) - Diversity is good business; it’s not charity, just look at the math

(13:17) - Business 100%; and churros, yum!

(14:10) - Outro

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