Top 3 Ways To Measure The Revenue Impact Of Marketing Top 3 For Tech Marketers podcast

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Tech Business Marketing Technologymarketing Podcasting Education 3 For Tech Marketers

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Top 3 Ways to Measure the Revenue Impact of Marketing

5y ago 33:21

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MP3•Episode hjem

Indhold leveret af Top 3 For Tech Marketers Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Top 3 For Tech Marketers Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Michael Davis is the VP of Client Success at LeadMD. Michael collaborates with executives and decision makers to pinpoint business challenges within sales, marketing and system architecture to identify key opportunities for revenue growth. He also designs and prioritizes tailored strategies to accelerate business impact for high growth, mid-market, and enterprise companies in B2B and B2C environments.

Renee welcomed Michael to the podcast to share his Top 3 Ways to Measure the Revenue Impact of Marketing. They discussed the importance to defining the customer lifecycle and aligning KPIs and compensation structure. They also discuss the stratospheric rise in martech, and why companies should keep their tech stack as lean as possible, buying technology last (if at all).

… continue reading

34 episoder

#Tech #Business #Marketing #Technologymarketing #Podcasting Education #3 For Tech Marketers

Artwork

Top 3 Ways to Measure the Revenue Impact of Marketing

Top 3 For Tech Marketers Podcast

published 5y ago

Del

MP3•Episode hjem

Indhold leveret af Top 3 For Tech Marketers Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Top 3 For Tech Marketers Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Michael Davis is the VP of Client Success at LeadMD. Michael collaborates with executives and decision makers to pinpoint business challenges within sales, marketing and system architecture to identify key opportunities for revenue growth. He also designs and prioritizes tailored strategies to accelerate business impact for high growth, mid-market, and enterprise companies in B2B and B2C environments.

Renee welcomed Michael to the podcast to share his Top 3 Ways to Measure the Revenue Impact of Marketing. They discussed the importance to defining the customer lifecycle and aligning KPIs and compensation structure. They also discuss the stratospheric rise in martech, and why companies should keep their tech stack as lean as possible, buying technology last (if at all).

… continue reading

34 episoder

#Tech #Business #Marketing #Technologymarketing #Podcasting Education #3 For Tech Marketers

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