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116: On Nurture Sequences, Rapport & Pride and Prejudice (feat. Allea Grummert)
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If your email marketing was a love story, would the couple get together in the end or would one run away, screaming in disgust? While that second scenario isn't all that likely, entrepreneurs are faced with a very real pain all too often: crickets. We put the best of our brains out there, only to be met with silence and a smattering of lackluster likes. What's a heart-centered service provider to do, to really truly connect?
Allea Grummert joins Annie P." in the studio" this week to demystify the email outreach campaigns that just might matter most - the nurture sequence. It's a masterclass in authenticity and conversion copywriting wrapped in a zany, Jane Austen-obsessed bow. Who would be the better marketer - Mr. Bingley or Mr. Collins? How could Darcy have gotten Lizzie to buy in sooner? And what's the perfect balance between pride and passion in your work correspondence?
Resources:
- Connect with Allea through her Instagram.
- Grab her free guide to welcome sequences and more at duett.co/TLTQ
- Hey, are y'all on THREADS yet? If so, be sure to connect with Annie @annieprenenur
What's Inside:
[00:06:42] Your story matters; let's share it.
[00:10:53] The questions that build rapport
[00:13:43] How to ethically engage anxiety, frustration, and confusion
[00:16:09] Experiences shape our preferences and create engagement.
[00:21:31] Sometimes choices are correct, but maybe smelly.
[00:25:15] "Don't let others dictate your content."
[00:26:33] Goldilocks and lead magnets
[00:31:00] Email strategies: insults, flattery, and constant marketing
[00:35:36] Love letters to your customers bring clarity and reflection
[00:46:50] Miscommunication and secrets in classic literature analyzed
[00:53:21] Homework: Consider the tone and persona of your email marketing.
Wanna binge? Check out these related episodes:
48: On Clients, Connection & Mean Girls (feat. Breanna Gunn)
70: On Resonance, Experimentation & Ferris Bueller's Day Off (feat. Christy Cegelski)
101: On Bro-Marketing, Manipulation & Andor (feat. Josh Elledge)
105: On Emails, Takeaways & Outlander (feat. Danielle Weil)
109: On Webinars, Credibility & Pleasantville (feat. Tom Poland)
Allea Grummert joins Annie P." in the studio" this week to demystify the email outreach campaigns that just might matter most - the nurture sequence. It's a masterclass in authenticity and conversion copywriting wrapped in a zany, Jane Austen-obsessed bow. Who would be the better marketer - Mr. Bingley or Mr. Collins? How could Darcy have gotten Lizzie to buy in sooner? And what's the perfect balance between pride and passion in your work correspondence?
Resources:
- Connect with Allea through her Instagram.
- Grab her free guide to welcome sequences and more at duett.co/TLTQ
- Hey, are y'all on THREADS yet? If so, be sure to connect with Annie @annieprenenur
What's Inside:
[00:06:42] Your story matters; let's share it.
[00:10:53] The questions that build rapport
[00:13:43] How to ethically engage anxiety, frustration, and confusion
[00:16:09] Experiences shape our preferences and create engagement.
[00:21:31] Sometimes choices are correct, but maybe smelly.
[00:25:15] "Don't let others dictate your content."
[00:26:33] Goldilocks and lead magnets
[00:31:00] Email strategies: insults, flattery, and constant marketing
[00:35:36] Love letters to your customers bring clarity and reflection
[00:46:50] Miscommunication and secrets in classic literature analyzed
[00:53:21] Homework: Consider the tone and persona of your email marketing.
Wanna binge? Check out these related episodes:
48: On Clients, Connection & Mean Girls (feat. Breanna Gunn)
70: On Resonance, Experimentation & Ferris Bueller's Day Off (feat. Christy Cegelski)
101: On Bro-Marketing, Manipulation & Andor (feat. Josh Elledge)
105: On Emails, Takeaways & Outlander (feat. Danielle Weil)
109: On Webinars, Credibility & Pleasantville (feat. Tom Poland)
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