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Kia: Marketing in Motion
Manage episode 355467559 series 3397880
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Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective.
Guest [Russell Wager, Vice President, Kia America]
46 episoder
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