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25. Rebirthing an ICE Icon in the Hype of EVs
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For this episode of To the Point, RockED traveled to Las Vegas to experience what arguably might be one of the most highly-anticipated new vehicle launches this year – the 2023 Nissan Z.
The trip included some coveted seat time behind the wheel of the new Z sports coupe. It also gave us an opportunity to sit down, one-on-one, with Rob Warren, Marketing and Sales Director for Nissan, to learn how the carmaker has worked to position the latest generation of the iconic sports car, powered by a twin-turbocharged V6 engine -- amid all the buzz around electric vehicles.
About Our Guest
Rob Warren has served as director/chief marketing manager for Nissan since 2017. Prior to that, he served as regional operations manager for the Midwest Region, area general manager for the Midwest Region, and senior manager/chief marketing manager. Rob’s tenure at Nissan spans over 18 years.
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