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Cadillac Electrified
Manage episode 341944863 series 3397880
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Cadillac certainly seems clear about its future product strategy, which shines through in the all-electric Cadillac Celestiq. But how is the American luxury brand working to position itself, from a marketing perspective, in the shifting world of luxury? This episode of To the Point tackles that question, as Cadillac looks to attract more consumers to the brand.
Our Guest: Tony Johnson [Director of Marketing, Cadillac]
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