45: Proactive Not Reactive: Agile Marketing Strategy with Janet Mesh

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In this episode of Tiny Marketing, our hosts, Sarah Noel Block and Janet Mesh, dissect the dynamic practice of agile marketing. Marketing trends evolve constantly, and keeping strategies relevant requires adaptability and speed – elements that lie at the heart of agile marketing. Sarah and Janet discuss how the approach promotes a continuous cycle of insights, adjustments, and performance assessments. Switching strategies often means setting aside personal biases and being brutally honest about what's working and what isn't. Tune in for knowledgeable insights about aligning marketing plans with shifting industry demands while ensuring customer focus.

Further, Sarah and Janet discuss how agile marketing encourages marketers to adapt to ever-changing trends by constantly evolving. They delve into marketing strategy development's structured, customer-centric aspects, including market research, strategy planning, implementation, analysis, and optimization. The hosts also explore how understanding and meeting audience needs while adapting to industry changes can lead to a successful marketing strategy.
📝 Find show notes at: http://sarahnoelblock.com/tiny-marketing/ep-45

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Kapitler

1. Discussing LinkedIn and Networking (00:04:00)

2. Introducing the topic of Agile Marketing (00:04:31)

3. How the landscape of marketing is constantly changing (00:05:37)

4. The philosophical level of marketing (00:06:30)

5. Steps of their marketing approach (00:07:01)

6. Importance of strategy and execution in marketing (00:07:25)

7. Benefits of Agile Marketing (00:07:57)

8. Values of Agile Marketing (00:08:17)

9. Incorporating Agile Marketing in the Workplace (00:09:56)

10. Real life applications of Agile Marketing (00:10:26)

11. Experience with an unsuccessful marketing activity (00:11:00)

12. Pivoting from newsletters to video content (00:12:16)

13. Planning to bring content back into email (00:13:46)

14. Conclusion: Learning from Data and Adapting (00:14:37)

15. Focus on audience through Agile Marketing (00:15:12)

16. Personal experience with business leaders and audience engagement (00:15:46)

17. Interaction with audience and client engagement. (00:16:07)

18. The Intel marketing strategy (00:16:22)

19. Agile Marketing Approach at Intel (00:17:34)

20. Pod models and customer centric approach at Intel (00:17:54)

21. Challenges in Agency Turnover (00:18:48)

22. Building relationship value with the client (00:19:48)

23. Prioritizing marketing strategies (00:20:56)

24. Integrated marketing based on customer's perspective (00:21:09)

25. Executing marketing strategy into different channels (00:24:13)

26. Strategy vs plan in marketing (00:25:05)

27. The foundational work in marketing strategy (00:26:07)

28. Direct sales vs marketing as an investment (00:26:34)

29. Prioritizing sales (00:27:04)

30. Quick hit things for sale boost (00:27:25)

31. Importance of customer feedback (00:28:11)

32. Importance of sales team (00:28:39)

33. Discussing customer research (00:30:08)

34. Tools for customer research (00:31:59)

35. Identifying ideal customers (00:32:49)

36. Utilizing customer's profiles and motivations (00:33:32)

37. Using sales calls for customer insights (00:34:17)

38. Agile marketing (00:35:02)

39. Setting benchmarks (00:35:27)

40. Implementing agile marketing in small businesses (00:36:59)

41. Importance of data analysis (00:37:40)

42. Small Marketing Department Discussions (00:38:14)

43. Learning Through Experimentation (00:38:50)

44. Guest Appreciation and Details (00:39:04)

45. Potential Collaboration Details (00:39:40)

46. Editing Preferences and Conclusion (00:40:34)