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40. Building Trust with Video Content in the AI-Driven World with Gavin Hammar
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As AI-generated content becomes more prevalent, businesses must maintain a human touch and authenticity in their marketing strategies. Incorporating personalized experiences, live events, and video content allows businesses to create engaging content that fosters trust and audience growth.
📝 Find show notes and resources: Episode 40 Show Notes
🔗 Resources mentioned:
StoryPrompt
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Kapitler
1. Podcast introduction (00:00:00)
2. Discussing the contest (00:00:29)
3. Origin of Story Prompt (00:01:02)
4. Story Prompt features & community building (00:02:22)
5. Standing out in a competitive market without a big budget (00:03:33)
6. Focusing on customers' problems (00:06:12)
7. Using authentic photos & videos in content (00:07:22)
8. Embedding case studies in content (00:08:19)
9. Collecting thought leadership content (00:09:05)
10. Making research reports livelier (00:10:04)
11. Benefits of a human-led approach for small marketing departments (00:10:30)
12. Using employees for marketing content (00:11:30)
13. Support team sending video responses (00:12:35)
14. Community-led growth discussion (00:15:10)
15. Identifying a problem as a brand's North Star (00:16:07)
16. Being more personal with customers through video first interaction (00:18:12)
17. Focusing on the customer's problem (00:19:04)
18. Asynchronous communication and batching (00:19:48)
19. Repurposing content from conversations (00:21:06)
20. Campfire for consultants and coaches (00:21:28)
21. Virtual events and post-event interactions (00:22:11)
22. Founder Mastermind group (00:23:11)
23. Video in an AI-driven world (00:24:36)
24. Human-centered marketing (00:27:25)
25. Live events and human connection (00:29:24)
26. Video in sales emails (00:30:34)
27. Giveaway announcement (00:31:16)
28. How to find and start with Story Prompt (00:32:19)
29. Benefits of Asynchronous videos (00:33:10)
30. Story Prompt user community (00:33:33)
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