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39. Pitching Partner Marketing Opportunities with Laura Lopuch
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Today's podcast is all about the power of partner marketing for solo entrepreneurs. By collaborating with other businesses in different marketing partnerships, solo entrepreneurs can access new audiences, establish niche authority, and expand their reach without needing additional workforce. We discuss the art of pitching and tips for persuasive proposals.
📝 Find show notes and resources: Episode 39 Show Notes Page + Article + Resources
🔗 Resources mentioned:
Watch the on-demand webinar on Partnership Marketing
Episode 34: How to Leverage Other People's Audiences
Episode 38: Mastering Partnership Marketing
This membership is for B2B service founders struggling to market their businesses sustainably. We will help you build and maintain a lean marketing engine that helps you build authority and visibility with your dream clients, making it easy to increase your pipeline without burning out. Build your lean marketing engine and the systems to make it so damn easy for you to keep it up without a team or big budget. Apply for the Club.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Kapitler
1. How to pitch partner marketing opportunities (00:00:11)
2. Different kinds of partners (00:00:17)
3. Components of a great pitch (00:01:13)
4. Importance of audience alignment (00:02:15)
5. Using webinars in the sales process (00:05:20)
6. Benefits of partnership webinars (00:06:54)
7. Other partnership opportunities (00:07:26)
8. Lead magnet swaps (00:07:42)
9. Live stream shows and agency partnerships (00:09:37)
10. One-day workshop with copy hackers (00:10:24)
11. Bundling lead generation offers (00:10:39)
12. Blog post swaps (00:11:08)
13. Partnerships for business growth (00:13:08)
14. One-person businesses creating partnerships (00:14:51)
15. Dealing with imposter syndrome (00:16:11)
16. Testing ideas using social media and email (00:18:53)
17. Systemizing finding partnerships (00:20:33)
18. Scheduling blocks of time for writing pitches (00:21:16)
19. Using 750words.com for writing practice (00:21:53)
20. Importance of letting ideas sit overnight (00:23:15)
21. Taking walks to reflect and edit (00:23:34)
22. Using Boomerang for follow-ups (00:23:56)
23. How long to wait for follow-up and number of follow-ups (00:26:51)
24. Having control over the sales process with cold emails (00:28:43)
25. Using exciting language in emails (00:30:05)
26. Time investment vs return investment in cold emailing (00:30:54)
27. Mention of a calculator download (00:30:56)
28. Raising a family while working (00:31:16)
29. Time investment in partnerships (00:32:03)
30. Benefits of partnerships (00:33:07)
31. Partnership revenue calculator (00:33:45)
32. Realistic expectations for partnerships (00:35:38)
33. Upcoming partnership webinar (00:36:50)
34. Identifying partner marketing opportunities (00:38:28)
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