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The Lazy Marketer's Guide to YouTube Domination With Brandon Austin Kinney
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Brandon Austin Kinney is the Co-Founder of Calvin & Hodges, a full-service direct response advertising agency. Brandon has made a significant impact in the field of media buying, having spent over $100 million in direct response media. Well-known for his mastery of YouTube advertising, Brandon is a testament to the power of instinct and continuous self-improvement. His strategic marketing techniques have helped numerous direct response marketers to scale their businesses. Brandon has a decade of experience in paid media, with a sterling track record when it comes to B2B, lead generation, and video marketing growth.
In this episode…With too many voices clamoring for attention in the evolving world of digital marketing, what does it take to ensure your message resonates and prompts action? Could there be an untapped avenue that is expansive and includes fewer restrictions than we’re accustomed to?
Brandon Austin Kinney, a lead generation expert, explains the complexity of video marketing, particularly on a powerful yet underutilized platform — YouTube. He lays out a roadmap for crafting video ads that are bound to capture the attention of high-intent prospects, illustrating his strategies with time-tested methods that have worked for him across various industries. With captivating hooks, compelling storylines, and straightforward calls to action, Brandon demonstrates how to convert viewers into customers. By leveraging Google's massive data pool, he explains how to target prospects who've already expressed interest in products or services similar to yours, ensuring high-quality leads.
In this episode of the Timeless Marketing Podcast, host Brian Kurtz welcomes Brandon Austin Kinney, Co-Founder of Calvin & Hodges, as they talk about utilizing YouTube ads for direct marketing. Brandon emphasizes that success lies in simplicity — clear messaging, professional delivery, and a seamless call to action. Engaging and practical, this episode is a must-listen for marketers aiming to extend their reach without overcomplicating the creative process.
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