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Episode 33 - Putting Excellence and Innovation at the Heart of Marketing. Lex Bradshaw-Zanger, L'Oreal
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Are you ready to take your marketing game to the next level? In this episode, Paul sits down with Lex Bradshaw-Zanger, CDMO of L'Oreal, one of the world's leading beauty companies.
Lex shares valuable insights on how L'Oreal has transformed and adapted to stay competitive in today's digital landscape. He delves into how matrix structures have enabled digital to be embedded across the company without creating silos, and how L'Oreal fosters a culture of innovation and experimentation.
But that's not all, Lex also shares his thoughts on the future of digital, including web3 and the Metaverse, and how companies can make an impact in the non-profit world. He shares one of his own initiatives that brings together CMOs to address children's well-being.
Marketers, don't miss this chance to hear from a marketing leader at one of the world's most successful companies, and gain actionable advice on how to stay competitive and make an impact in today's digital landscape.
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